BLACKPINK Illuminates National Museum of Korea in Pink for ‘Deadline’ EP Comeback Celebration

BLACKPINK Illuminates National Museum of Korea for EP Launch

This month, BLACKPINK will transform the National Museum of Korea into a pink-hued spectacle as part of the promotional activities surrounding their much-anticipated comeback EP, “Deadline.”

Event Details and Schedule

The “National Museum of Korea X BLACKPINK”collaboration is scheduled to take place from February 27 to March 8 in Seoul, coinciding with the launch of the group’s third EP on February 27.

A Nightly Celebration

Visitors will be treated to a mesmerizing display as the museum’s exterior and the adjoining outdoor plaza in Yongsan will be bathed in BLACKPINK’s iconic pink lighting. This special illumination serves not only to celebrate the EP’s release but also highlights BLACKPINK’s rising status as cultural ambassadors for Korea, as reported by the Korea JoongAng Daily.

Pioneering Collaboration in K-Pop

According to YG Entertainment, this collaboration marks the first large-scale partnership between the National Museum of Korea and a K-pop artist. The initiative is supported by Spotify, which will facilitate exclusive listening experiences related to the new EP.

A New Chapter for BLACKPINK

“Deadline”represents BLACKPINK’s first group EP in over three years, symbolizing both the conclusion of their recent world tour and the beginning of an exciting new phase for the group.

Exclusive Listening Experiences

Attendees at the museum can immerse themselves in specially curated music experiences during the promotional period. A dedicated listening zone known as the “Path of History”will allow fans to experience the entire EP from its release on February 27 at 2 p.m., as reported by Money Control.

Pre-Release Access

Beginning February 26, selected fans, including Spotify Premium subscribers and those who pre-register, will have the chance to participate in exclusive pre-release listening sessions, providing them with an early look into the upcoming tracks.

Cultural Connection Through Art

Beyond their musical contributions, BLACKPINK will also act as audio guides for eight significant artifacts within the museum, offering commentary that bridges their global fanbase with the rich cultural heritage of Korea.

A Fusion of Music, History, and Tourism

YG Entertainment has characterized this project as a convergence of a globally recognized K-pop group and an institution emblematic of Korea’s cultural identity. Each evening, the museum’s exterior will glow pink, creatively integrating pop music with history and tourism as part of a vibrant comeback celebration, according to Khan Sports.

https://www.youtube.com/watch?v=ek-xwMLdwLU

You Can Hear BLACKPINK Guide You Through a Museum?! ‘DEADLINE’ Comeback Explained (https://www.youtube.com/watch?v=ek-xwMLdwLU)

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