Dwayne Johnson launches his own Skincare brand – Papatui

Dwayne Johnson, the famous actor, professional wrestler, and successful entrepreneur, has boldly entered the men’s personal care industry by introducing Papatui. This affordable skincare brand is dedicated to enhancing men’s overall well-being.

Papatui, named after Johnson’s Samoan grandfather, High Chief Peter Maivia, symbolizes his strong ties to his heritage and his belief in the importance of prioritizing self-care for one’s overall well-being.

With a focus on men’s wellness, Johnson’s skincare line, Papatui, offers a range of products specifically designed for skin, hair, body, and tattoo care. His entry into the skincare industry was inspired by his desire to promote men’s wellness and the numerous inquiries he has received about his personal skincare regimen over the years.

“People have asked me about my skincare for years,”Dwayne Johnson stated, emphasizing the importance of men taking care of themselves.

Papatui’s Product Line: From Athletic Apparel to Nutritional Supplements

The development of the line involved a team of skincare experts and scientists working diligently for three years. The main objective of the line is to produce products using efficient and safe ingredients, guaranteeing top-notch, industrious items at affordable prices.

The brand guarantees affordability with each product priced under 10 US dollars, and they are available solely in the US through their e-commerce platform papatui.com and in Target stores, as well as on Target.com.

The selection comprises of a non-greasy facial moisturizer that gives a matte look, a sweat-reducing deodorant, a revitalizing toner known as Johnson’s “secret weapon”, an energizing eye gel, a invigorating body wash, a 2-in-1 shampoo and conditioner, and a long-lasting body lotion, among other products.

These products are formulated with essential ingredients including ceramides, hyaluronic acid, niacinamide, and salicylic acid, and are free of parabens, sulfates, dyes, alcohol, and PEGs.

Dwayne Johnson’s inspiration for Papatui stems from a profoundly personal source – his deep admiration for his grandfather and his own experience as a father.

“My Samoan grandfather, the High Chief Peter Maivia was the first man who taught me what men’s care was all about… His nickname for me, was ‘Tui’. And ‘Papa,’ which translates to ‘Rock’ in Samoan,”Dwayne Johnson shared, revealing the origins of the brand’s name.

The distinctiveness of Papatui is enhanced by its collection of three high-end fragrances – sandalwood suede, lush coconut, and cedar sport – created in partnership with luxury fragrance company Firmenich and renowned perfumers Frank Voelkl and Clement Gavarry.

The fragrances were created with the intention of competing with the most popular global scents, adding to the attractiveness of the products.

Target’s executive vice president and chief food, essentials, and beauty officer, Rick Gomez, enthusiastically praised the collaboration with Johnson and Papatui. He emphasized the brand’s dedication to providing top-notch, affordable products that meet high standards of cleanliness.

Papatui differentiates itself from other brands in the personal care market by emphasizing quality, affordability, and a powerful personal narrative. It encourages men to prioritize their self-care and grooming, without the societal stigma typically attached to conversations about skincare.