HUNTR/X Goes Viral Following Macy’s Parade Performance of ‘Golden’ — Fans Demand Super Bowl Halftime Show Appearance

The 2025 Macy’s Thanksgiving Day Parade showcased a spectacular fusion of music, animation, and live performance, propelling the K-pop sensation HUNTR/X and their fictional group KPop Demon Hunters into a new realm of international acclaim. Fans are now enthusiastically advocating for a Super Bowl appearance as their next milestone.

Making their daytime television debut on November 27, 2025, HUNTR/X captivated audiences with a vibrant presentation featuring their hit single ‘Golden’.The trio, whose voices are provided by EJAE, Audrey Nuna, and REI AMI, took to the stage with a stunning backdrop that included a colossal balloon of ‘Derpy’, the blue demon cat central to the narrative of Netflix’s groundbreaking animated film.

Dressed in striking black outfits, the group delivered a pulsating performance of ‘Golden’, which held the No.1 position on the Billboard Hot 100 for an impressive eight consecutive weeks. Accompanied by dancers in golden gloves, the finale erupted in a flurry of fireworks, igniting enthusiastic applause from the crowd gathered in New York City.

Ken Jeong, who stars as their manager Bobby in the animated feature, introduced the act, seamlessly linking the live performance to the film’s storyline.

Success of ‘Golden’ and Prior Broadcasts

Prior to their attention-grabbing appearance at the parade, HUNTR/X had begun to amass a significant following through pivotal broadcast events. Their foray into live television commenced earlier in the year when they participated in a sketch with Bad Bunny during the Season 51 premiere of Saturday Night Live on October 4, 2025. Shortly thereafter, they showcased their first full live rendition of ‘Golden’ on The Tonight Show Starring Jimmy Fallon on October 7, 2025.

The triumph of ‘Golden’ is complemented by the broader success of the film’s soundtrack, which also made waves on the charts. Three additional tracks from the film—’How It’s Done’, ‘What It Sounds Like’, and ‘Takedown’—gained traction by reaching the top 40 of the Hot 100. Notably, the soundtrack made history by being the first to reach No.1 on the US albums chart since the success of Encanto in 2022.

Huntrix and Bobby are real 🥹🤍 pic.twitter.com/Q3AQyh2ygV

— ali | rumira #1 truther ✨🪽 (@mirasgirlfriend) November 27, 2025

An Array of Performers at the Parade

The stage was shared with an impressive lineup of artists, including Cynthia Erivo, Lainey Wilson, Ciara, Foreigner, Debbie Gibson, Jewel, Lil Jon, Kool & the Gang, Taylor Momsen, Busta Rhymes, Shaggy, and Teyana Taylor, giving HUNTR/X an opportunity to shine among seasoned performers. Their participation underscores the impact of Netflix’s film by translating its animated characters into the live entertainment sphere.

@whovian757
Kpop Demon Hunters performing at the Macy’s Thanksgiving Day Parade #kpop #kpopdemonhunters #macysthanksgivingdayparade

♬ original sound – Greg Treacy

Fans Rally for Super Bowl Performance

The response from fans was overwhelmingly positive; many praised HUNTR/X for their authentic live performance amidst a culture of lip-syncing typically seen at such events. Enthusiastic supporters expressed a growing sense of community, galvanizing around the group’s journey from soundtrack fame to significant televised appearances.

One popular comment suggested that HUNTR/X should take the stage during the Super Bowl halftime show, highlighting their burgeoning popularity. Others noted the impressive feat of Netflix in creating both a virtual band and a tangible music group simultaneously. The growing fanbase has been evident since June, with anticipations mounted by their Grammy nominations, the Macy’s performance, and a forthcoming appearance at the iHeartRadio Jingle Ball concert.

Many viewers recounted emotional reactions while watching the performance live, with some expressing that it moved them to tears. The significance of seeing ‘Golden’ performed on such a grand platform resonated deeply with fans.

Originally published on IBTimes UK

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