Apple Set to Unveil Five New Products in March: iPhone 16e, M4 MacBook Air, M4 Pro, M4 Max MacBook Pro, and More Amid Retail Stock Shortages

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0-20%: Unlikely – Lacks credible sources 21-40%: Questionable – Some concerns remain 41-60%: Plausible – Reasonable evidence 61-80%: Probable – Strong evidence 81-100%: Highly Likely – Multiple reliable sources

Current Rumor Assessment Probability Rating: 70% Status: Probable

Source Credibility: 5/5 Corroboration Level: 1/5 Technical Verification: 4/5 Timeline Accuracy: 4/5

Anticipated Apple Product Launch Event

The upcoming March is anticipated to be remarkable for Apple enthusiasts, as the tech giant plans to host a product launch event in the first week. However, exciting news doesn’t end here. March 4 Product Launch Details According to recent reports, Apple is set to unveil its latest offerings on March 4, which may include several press releases ahead of the main event. Key highlights anticipated include the successor to the iPhone 16e—the iPhone 17e—as well as the new 13-inch and 15-inch MacBook Air models featuring the advanced M5 chip. Additionally, the much-anticipated refresh of the MacBook Pro lineup with M5 Pro and M5 Max variants is expected to be revealed.

Apple retail stores are running out of: iPhone 16e, M4 MacBook Airs, M4 Pro and M4 Max MacBook Pros, iPad Airs, Apple Watch bands, and Apple Studio Displays.https://t.co/ZNOLWmcFCg— Mark Gurman (@markgurman) February 22, 2026

Mark Gurman anticipates additional product announcements on March 2 and March 3, suggesting that items such as the M3 iPad Air, Apple Watch bands, and Apple Studio Displays are beginning to deplete across retail locations. Notably, the introduction of a low-cost MacBook is expected to be a focal point, as it represents a new product category for Apple.

My expectations for Apple’s March 2, 3 and 4 product launches, with the low-cost MacBook likely at the center of the action. I’m expecting at least five announcements.https://t.co/hu6pgI4eSZ— Mark Gurman (@markgurman) February 22, 2026

Apple is predicted to see substantial sales from this new low-cost MacBook, projected to create 25% of the company’s portable computing revenue by 2025. The rest of the product lineup is likely to feature minor updates to existing models, casting doubt on the necessity of a dedicated event for these incremental changes.

Source: Mark Gurman Source & Images