Lenovo is actively advising its partners to expedite their orders to lock in current pricing, as significant price increases are set to occur next month.
Lenovo NA Chief Wade McFarland Issues Price Hike Warning; Urges Partner Orders by February 25
As various vendors prepare to raise prices, Lenovo—the leading PC Original Equipment Manufacturer (OEM)—is also poised to implement a pricing revision soon. These changes are part of a broader strategy that appears to be shaped not just by order timelines but also by anticipated shipment dates.
According to a report from CRN, Lenovo has established a deadline for its partners to submit orders in order to avoid upcoming price hikes. Wade McFarland, Lenovo’s North America Channel Chief, emphasized the importance of acting swiftly, stating partners should place their orders “as soon as possible”to evade the impending pricing updates for specific commercial products within the Intelligent Devices Group (IDG), which includes PCs, tablets, and smartphones. This new pricing strategy is a direct response to rising DRAM costs that are currently impacting both the IDG and the Infrastructure Solutions Group (ISG).
Orders received by Lenovo before Feb.28, 2026, but not shipped by March 31, 2026, will need to be repriced.
Pricing is influenced by both order timing and fulfillment timing, and Lenovo reviews pricing periodically in response to evolving market conditions,
– Wade McFarland
It is important to note that even orders submitted by February 28 may be subject to new prices if they are not shipped by March 31. Consequently, for Lenovo’s partners, the timing of their orders is critical. They are strongly encouraged to place orders by February 25 to avoid potential repricing. Ryan McCurdy, Lenovo’s North America president, acknowledged the challenges saying, “We’ve absolutely had to adjust and continue to adjust. There’s no way around it”.This situation presents significant hurdles for Lenovo’s partners.
Concerns over the new pricing structure have been vocalized by the CEO of a prominent Lenovo partner, who asked to remain unnamed. The CEO remarked, “They’re (Lenovo) saying, ‘We’ll take your order, but we might not be able to ship it, and if we can’t ship it, we are going to reprice it.”This statement highlights the uncertainty that lies ahead for partners. Additionally, McFarland revealed that pricing quote windows will now be condensed to 14 days for Lenovo’s internal bidding platform, while external platforms used by resellers—including distributors and solution providers—will have a 30-day limit. Furthermore, select deals within the ISG unit have begun to see revised pricing as part of this new approach.
For further details, you may refer to the original article on CRN.
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