Surprisingly, Apple’s Base iPhone 15 Outranked iPhone 16 Pro Max & iPhone 15 Pro Max as Best-Selling Smartphones of 2024

Surprisingly, Apple’s Base iPhone 15 Outranked iPhone 16 Pro Max & iPhone 15 Pro Max as Best-Selling Smartphones of 2024

The recently launched iPhone 16 Pro Max and iPhone 15 Pro Max come equipped with remarkable technology, including Apple’s innovative tetraprism telephoto lens upgrade. Despite these enhancements, they were unable to surpass the sales of the base model iPhone 15, which has emerged as the best-selling smartphone of 2024, according to the latest data.

Market Breakdown: iPhone 15 Dominates Sales Charts

The data from Counterpoint Research reveals an unexpected twist: the iPhone 15 managed to outsell both the iPhone 16 Pro Max and iPhone 15 Pro Max, despite lacking a sufficiently powerful memory to operate Apple Intelligence. Although specific shipment numbers remain undisclosed, the iPhone 15 takes the lead, followed by the iPhone 15 Pro Max and the smaller iPhone 15 Pro in second and third place, respectively. Senior Analyst Karn Chauhan provided insights into Apple’s impressive performance:

“Apple’s base model iPhone 15 dominated the best-selling smartphone list in 2024, with the US and China accounting for nearly half of its global sales. The iPhone 15 Pro Max and iPhone 15 Pro followed the iPhone 15 as the second and third best-selling smartphones, respectively. Consumer preference for Pro variants increased significantly, with Pro models accounting for more than half of all iPhone sales annually for the first time.

Attractive financing plans and trade-in offers on iPhones contributed to the premiumization trend and made the iPhone more accessible to a wider audience, particularly in emerging markets. This trend led to more consumers opting for the latest iPhone, helping Apple enter the Q4 2024 list of India’s top five smartphone brands for the first time ever.”

Top Selling Smartphones of 2024

Samsung Holds Its Own in the Competitive Landscape

Samsung, Apple’s main competitor in the smartphone market, can celebrate notable accomplishments as well. The company’s models, including the Galaxy A15 4G, Galaxy A05, and the flagship Galaxy S24 Ultra, secured spots among the year’s best-selling smartphones. Surprisingly, the Galaxy A15 4G, despite being a lower-end model, gained more traction in sales than the feature-rich Galaxy S24 Ultra, which ranked at seventh place, followed by the Galaxy A05 in the tenth spot.

Looking Ahead: The Future of iPhone Sales

Launched in the fourth quarter of 2024, the iPhone 16 Pro Max has made a significant impact, quickly ascending to the fifth position in sales. Given this trajectory, many industry experts speculate that the base iPhone 16 may dominate the charts in 2025. Notably, its capabilities extend beyond gaming to include generative AI features, which could greatly enhance its appeal across various markets.

For more detailed insights, refer to Counterpoint Research.

Image source: Wccftech

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