Recent developments indicate that Apple has decided to shift its focus away from the Vision Pro headsets to prioritize the launch of smart glasses that integrate artificial intelligence (AI) and augmented reality (AR) technologies. A new report from Omdia highlights the competitive landscape as numerous original equipment manufacturers (OEMs) strive to capture market share in this increasingly crowded sector.
The Race for OLEDoS AR Glasses: Asus, RayNeo, Meta, and Apple Take Center Stage

Asus and RayNeo are gearing up to launch their OLEDoS (OLED on Silicon) AR smart glasses within this year. In comparison, Meta aims to introduce its first comprehensive AR smart glasses by 2027. These will incorporate dual OLEDoS displays, enhanced with a sophisticated waveguide system. This design projects images directly into the user’s eye through micro-projectors and semi-transparent mirrors, thereby providing improved visual clarity, especially under sunlight.
For those unfamiliar with the technology, OLEDoS refers to Micro-OLED display technology that positions Organic Light-Emitting Diodes (OLED) directly onto a crystal silicon wafer substrate. In contrast to traditional OLED displays found in smartphones or televisions, which use glass or plastic bases, OLEDoS utilizes semiconductor fabrication techniques to achieve remarkable miniaturization and high performance. This results in an exceptional pixel density and optimized power consumption, due to the integration of circuitry within the silicon backplane utilizing CMOS technology.
Looking ahead, Omdia forecasts Apple’s foray into the AR realm with its own smart glasses featuring 0.6-inch dual OLEDoS displays—anticipated only by 2028, following Meta’s expected launch of its offerings.
In the meantime, Apple is reportedly set to release its AI-powered smart glasses by 2026. These glasses will boast essential features like integrated cameras, microphones, and speakers, enabling users to engage with a more refined version of its AI assistant, Siri.
The upcoming AI smart glasses from Apple will facilitate hands-free notifications, real-time AI assistance, and AI-fueled translations. However, they are not expected to come with an integrated AR display.
It is noteworthy that Meta’s Ray-Ban smart glasses, already a familiar name, deliver up to eight hours of mixed-use capabilities and two hours of continuous ‘live AI’ support. They feature impressive ultra HD 3K video recording and a specialized noise cancellation technology known as conversation focus.
Last year, Meta introduced the Ray-Ban Display smart glasses, equipped with a built-in display that allows users to read text, watch short videos, navigate directions, and experience live translations. With a resolution of 42 pixels per degree (ppd), the display exceeds the quality of any of Meta’s previous consumer VR headsets.
Equipped with a unique light engine and waveguide technology that provide brightness levels of up to 5, 000 nits, Meta claims these glasses excel in both indoor and outdoor environments. Available for purchase at $799, the Ray-Ban Display glasses come alongside the Meta Neural Band, which serves as a control interface. Users can navigate applications using hand gestures, thanks to electromyography (EMG) detection that translates signals from the brain to the hand.
For further updates, refer to the news source: ETNews
More information is available in this related article.
Leave a Reply