NVIDIA has made significant adjustments to its RTX 50 gaming graphics card lineup, particularly in response to ongoing memory shortages. Compounding this situation, ASUS has confirmed that the production of the RTX 5070 Ti has come to an end.
NVIDIA Restricts Production of RTX 50 Series as ASUS Halts RTX 5070 Ti Manufacturing
Daily news during this period has often brought negative updates, with the supply of popular RTX 50 GPUs dwindling due to a persistent memory crisis. There is a growing sentiment that the gaming sector is losing priority among GPU manufacturers, which has led to a major reduction in available stock. Recent reports indicate that NVIDIA is narrowing its focus, producing fewer variants within the RTX 50 series.
According to a recent report from Hardware Unboxed, NVIDIA has officially ceased the supply of the GeForce RTX 5070 Ti. ASUS has corroborated this information, announcing that they are unable to place further orders for this specific GPU. Consequently, ASUS has added the RTX 5070 Ti to its end-of-life (EOL) product list, indicating it will no longer be in circulation. Retailers in various regions, including Australia, have reported difficulties in sourcing the RTX 5070 Ti, with expectations that this shortage will persist throughout the first quarter of the year.
With the stock of the RTX 5070 Ti depleted, ASUS is shifting its attention to other models within the NVIDIA RTX 50 series. As it stands, NVIDIA’s plans regarding the future availability of these GPUs remain uncertain.
This aligns with findings from HEKPC, which indicates that NVIDIA is modifying its inventory strategy based on VRAM configuration. In addition to the RTX 5070 Ti, models such as the RTX 5060 Ti with 16 GB may also soon face discontinuation.
If a model like the RTX 5060 Ti has both 8GB and 16GB versions, NVIDIA will focus on supplying the 8GB version. When two different models, such as the RTX 5060 8GB and RTX 5060 Ti 8GB, share the same memory capacity, the higher-tier model (the RTX 5060 Ti) will be prioritized for supply.
Similarly, if the RTX 5060 Ti, RTX 5070 Ti, and RTX 5080 are all 16GB models, the highest-tier model among them, the RTX 5080, will receive supply priority.
The AIC partner also disclosed that it has not yet been decided whether the RTX 5070 12GB will have to “make way, ” meaning its memory allocation could be redirected to the higher-end RTX 5080.
Regarding the top-tier GeForce RTX 5090 and GeForce RTX 5090 D v2, these models are not subject to this specific prioritization mechanism. However, due to the general memory shortage, their supply volume will inevitably be affected.
This implies that NVIDIA intends to streamline its WeU lineup, concentrating its main supply on the RTX 5060 Ti 8GB, RTX 5080, RTX 5090 D v2, and RTX 5090. The supply for other models will be significantly reduced.
Reports indicate that NVIDIA plans to discontinue several models, including the RTX 5060 8 GB, RTX 5060 Ti 16 GB, and RTX 5070 Ti 16 GB, in order to concentrate on the 8 GB versions and those positioned above the RTX 5070 Ti.
Pricing Trends for NVIDIA GeForce RTX 50 Series GPUs
NVIDIA GeForce RTX 50 GPU Prices (Newegg):
| GPU Name | MSRP | Lowest Price (1/13/26) | Highest Price (1/13/26) |
|---|---|---|---|
| RTX 5090 32 GB | $1999 US | $3741 (Windforce OC) | $8999 (Astral Gold) |
| RTX 5080 16 GB | $999 US | $1214 (MSI Shadow) | $3299 (ROG Astral) |
| RTX 5070 The 16 GB | $749 US | $829 (Windforce) | $1799 (ROG STRIX) |
| RTX 5070 12 GB | $549 US | $549 (MSI Shadow) | $1299 (ROG STRIX) |
| RTX 5060 The 16 GB | $429 US | $459 (Eagle OC) | $899 (TUF Gaming) |
| RTX 5060 The 8 GB | $379 US | $369 (MSI Shadow) | $859 (ASUS TX Hastune) |
| RTX 5060 8GB | $299 US | $299 (MSI Shadow) | $588 (PNY Dual) |
| RTX 5050 8GB | $249 US | $259 (Gigabyte LP) | $466 (ASUS Dual) |
NVIDIA GeForce RTX 50 GPU Prices (Amazon):
| GPU Name | MSRP | Lowest Price (1/13/26) | Highest Price (1/13/26) |
|---|---|---|---|
| RTX 5090 32 GB | $1999 US | $3399 (Gaming OC) | $8389 (Inno3D X3 OC) |
| RTX 5080 16 GB | $999 US | $1299 (ASUS Prime) | $3589 (Amp Extreme) |
| RTX 5070 The 16 GB | $749 US | $829 (MSI Ventus 3X) | $3296 (AORUS Master) |
| RTX 5070 12 GB | $549 US | $519 (PNY Triple OC) | $1910 (ROG STRIX) |
| RTX 5060 The 16 GB | $429 US | $462 (Gigabyte Aero) | $1394 (ASUS Dual) |
| RTX 5060 The 8 GB | $379 US | $349 (PNY Dual OC) | $1079 (Eagle OC) |
| RTX 5060 8GB | $299 US | $259 (Windforce OC) | $1148 (ASUS LP) |
| RTX 5050 8GB | $249 US | $239 (MSI Shadow) | $645 (Inno3D Twin X2) |
The future of the RTX 5070 remains uncertain, with indications that it may too face discontinuation as NVIDIA shifts its focus to promoting 8 GB models over those with 16 GB. The trend highlights not only escalating prices but also the premature discontinuation of GPUs, often before they reach one year on the market. Notably, we’re witnessing the RTX 5090 approaching a staggering $5000 price tag, hinting at significant price hikes across the board in the near future.
News Source: Videocardz
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