NVIDIA’s OPP Program Reportedly Ended; MSRP GPUs Discontinued and GeForce RTX 5070 Ti Production Significantly Reduced

Recent findings from renowned overclocker Der8auer indicate that the NVIDIA RTX 50 series GPUs are unlikely to be available at their Manufacturer Suggested Retail Prices (MSRP) in the near future. This shift marks a significant trend toward inflated pricing in the graphics card market.

Anticipating “Massive Price Increases”Following NVIDIA’s Termination of the Open Price Program

There has been speculation surrounding AMD’s strategy for pricing its upcoming RDNA 4 graphics cards; however, one fact stands out: next-generation GPUs are set to be significantly pricier than suggested retail amounts. The discontinuation of NVIDIA’s Open Price Program (OPP) has cast a shadow over the pricing landscape, leading to concerns about the availability of GPUs at MSRP.

As reported by Der8auer, NVIDIA has recently discontinued the OPP, a program that allowed Add-in Board partners to sell GPUs at MSRP. The removal of this program suggests that consumers can expect only increased prices for RTX 50 series graphics cards. This transition is compounded by rising memory costs and overall market conditions.

In addition to the OPP cancellation, Der8auer points out the potential fate of the GeForce RTX 5070 Ti, which may not reach the End of Life (EOL) status as previously rumored. Instead, NVIDIA is expected to ramp up production of the more powerful GeForce RTX 5080, which shares the same 16 GB GDDR7 VRAM but offers enhanced performance. This strategic shift may allow NVIDIA to dominate the high-end GPU market while improving its profitability.

With the RTX 5080 evolving as the new flagship, consumers should brace for substantial price hikes. This card is currently priced at 1.5 to 2 times its MSRP, indicating a trend of scarcity for the RTX 5070 Ti. On the other hand, NVIDIA plans to fill the budget-friendly segment with GPUs like the RTX 5060 Ti, which includes 8 GB of memory. Similarly, AMD is reframing its product strategy, highlighting its 16 GB offerings like the Radeon RX 9060 XT 16 GB and RX 9070 XT, while moving away from lower-capacity versions.

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