NVIDIA Reduces Prices Below AMD as GPU Manufacturers Inform Partners of Recent Price Adjustments

NVIDIA and AMD Notify AICs of Rising GPU Memory Prices; NVIDIA’s Increase Reported to be Lower than AMD’s

Rumors abound regarding an impending spike in GPU prices, a concern that has captured the attention of tech enthusiasts and industry analysts alike. Recent reports have highlighted not only the ongoing fluctuations in the market but have also flagged significant changes in pricing strategies from major players like NVIDIA and AMD. While NVIDIA has faced speculation about the temporary discontinuation of some RTX 50 series GPUs—claims that were refuted by the company—there remains a consensus on the likelihood of higher prices forthcoming.

On January 16th, NVIDIA officially notified its AIC partners that all bundled GDDR6 and GDDR7 memory packages are now increasing in price. We have been informed of the price increase through familiar AIC partners, but we won’t specify the exact price here. What we can say is that NVIDIA’s new prices are still lower than those announced by AMD to its AIB partners.

via Benchlife

Both NVIDIA and AMD have made assurances that they would initially absorb the memory cost increases to maintain affordability for gamers. However, with both companies alerting their board partners about the spike in memory chip prices, it seems inevitable that these costs will trickle down to consumers. Interestingly, NVIDIA’s newly revised memory prices are reported to be more favorable compared to those imposed by AMD.

As these new costs are passed down to AIB partners, consumers may witness a significant price hike for AMD GPUs relative to NVIDIA. Ultimately, it will be up to AIBs to determine pricing for different graphics card versions. Historically, NVIDIA’s premium RTX 50 series GPUs have already commanded prices nearly double their initial estimates, while AMD’s RX 9000 line has also experienced considerable price adjustments recently. AMD appears to be emphasizing the production of 16 GB cards, potentially leading to a further increase in their prices.

On the other hand, the shipment volume of the AMD Radeon RX 9070 XT has consistently exceeded that of the Radeon RX 9070, so the focus on the Radeon RX 9070 XT is somewhat puzzling… After all, they both utilize the same NAVI 48 chip, differing only in XTX, XT, XL, and XTW versions…

via Benchlife

It is crucial to note that both NVIDIA and AMD are reportedly not altering the MSRP (Manufacturer’s Suggested Retail Prices) for their GPUs at this time, maintaining the recommended pricing structure. As it currently stands, NVIDIA has dismissed the notion of giving preferential pricing to any particular GPU line, while AMD is said to be ramping up its shipment capacity for the more premium RX 9070 XT models, rather than allocating resources to mainstream variants like the RX 9070.

For further updates, visit the news source: Benchlife

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