Apple has seemingly hit the jackpot in China with the new iPhone 17 Pro Max, which has achieved remarkable success thanks to a striking design overhaul and an opulent color choice.
Impressive Sales Milestone: iPhone 17 Pro Max Exceeds 10 Million Units in Just 150 Days in China
Recent insights suggest that one of the unique factors contributing to the popularity of the iPhone 17 Pro Max in China is its appealing ‘Cosmic Orange’ hue, reminiscent of luxury brand Hermès. This association has led many consumers to view the iPhone as a premium, coveted item.
Notably, this particular color has been highlighted as a driving force behind a staggering 38% increase in sales during the quarter ending in December. Tim Cook, Apple’s CEO, emphasized during the latest earnings call that traffic at Apple stores in China experienced significant growth, illustrating the product’s strong market resonance.
Further data from Counterpoint Research reveals that Apple achieved an 8% increase in year-over-year sales in China for January 2026, standing out amidst a backdrop of declines among other leading Chinese smartphone manufacturers.
Adding to the wave of success, noted Weibo tipster Digital Chat Station stated that the iPhone 17 Pro Max has officially surpassed the 10 million sales milestone in China as of February 15th. This remarkable achievement was reached within a mere 150 days:
“As of February 15th (W7), the number of activated iPhone 17 Pro Max units sold in the Chinese market exceeded 10 million, taking 150 days, with an average price of approximately 10, 800 RMB.”
This swift accomplishment highlights how effectively the Cosmic Orange marketing strategy has resonated with Chinese consumers, reinforcing Apple’s position in this competitive market.
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