ASUS Increases Prices for RTX 50 Series Graphics Cards in China, No Price Adjustments for AMD GPUs

Recent reports indicate that ASUS is implementing significant price increases across its RTX 50 series graphics cards, with the exception of one model, as well as the RDNA 4 range. This adjustment appears to be a part of a broader trend among GPU manufacturers raising prices due to escalating memory costs.

Price Increases for ASUS RTX 50 Series Models and RDNA 4 GPUs

According to a recent report from ChannelGate, ASUS has increased prices on nearly all of its graphics processing units (GPUs) within the RTX 50 series. This price adjustment will vary between 50 Yuan to 500 Yuan depending on the specific GPU in question. The most substantial hikes involve the flagship model, the GeForce RTX 5090 D V2, which saw a staggering increase of 500 Yuan, equivalent to approximately $72 USD.

The price revisions were reportedly enacted at the end of February, primarily affecting sales within mainland China. Alongside the RTX 5090 D V2, other models have also experienced increases, albeit to a lesser degree. For example, the GeForce RTX 5080 has seen price adjustments between 100-200 Yuan (around $15-$30 USD), while the RTX 5070 and RTX 5060 Ti 16 GB models have risen by 100 Yuan, or $15 USD. Notably, the RTX 5060 Ti 8 GB remains at its previous price.

“ASUS graphics card factories implemented price increases in advance at the end of February. Some models continue to see ongoing price hikes. Compared to the factory cost adjustment policy implemented on January 21, the details are as follows:

RTX 5090 DV2 series: price increased by 500 yuan.

RTX 5080 series: entry-level models increased by 100–200 yuan, while other models remain unchanged.

RTX 5070 Ti series: most models increased by 200–300 yuan.

RTX 5070 + RTX 5060 Ti 16GB series: most models increased by 100 yuan.

RTX 5060 Ti 8GB series: price unchanged.

RTX 5060 series: all models increased by 50 yuan.

5050 / 3050 / 1030 / 730 / 710 series: general increase of 40–55 yuan.

AMD series: all models remain unchanged in price.

– ChannelGate (Machine Translated)

Furthermore, the price for the GeForce RTX 5070 Ti has increased by approximately 200-300 Yuan (around $30-$45 USD), and the GeForce RTX 5060 saw an uptick of nearly 50 Yuan, or $7 USD. As mentioned earlier, the RTX 5060 Ti 8 GB variant has not been affected and continues to be readily available compared to its 16 GB counterpart.

In contrast, ASUS has opted not to raise prices for its RDNA 4 series, also known as the RX 9000 series. Reports confirm that all models within this range remain stable in pricing. Earlier this year, ASUS had adjusted costs on certain products due to burgeoning DRAM prices, indicating the financial pressures faced by manufacturers in the current market.

Overall, while ASUS has a reputation for premium pricing on its GPUs, the recent fluctuations in the memory market have compelled many manufacturers to revise their pricing strategies. Moving forward, consumers should stay vigilant on further potential price hikes as the semiconductor landscape continues to evolve.

For further details, check the original article on Weixin and additional analysis at Wccftech.