YouTube Premium Price Hike in Multiple Countries: Increases Up to 55%

YouTube Premium subscribers may be disappointed with the latest updates. A recent Reddit thread reveals that YouTube has raised the subscription prices for its Premium service in over ten countries. Both individual and family subscription plans have experienced notable price increases.

This news is particularly unexpected considering that YouTube Premium rates were already raised in several countries a few months ago, including in the US. The most recent hikes heavily impact European nations, with some experiencing increases of up to 55%, which is quite significant.

According to the Reddit discussion, here’s a breakdown of the affected countries along with their respective price hike details:

The subscription costs have surged in over 10 countries. In Switzerland, for instance, the Family plan now costs approximately 39.88 USD.

• Ireland, Netherlands, Italy, Belgium:
  • Single: Increased from €11.99 to €13.99
  • Family: Increased from €17.99 to €25.99
• Switzerland:
  • Single: Increased from 15.90 CHF to 17.90 CHF
  • Family: Increased from 23.90 CHF to 33.90 CHF
• Denmark:
  • Single: Increased from 119 DKK to 139 DKK
  • Family: Increased from 177 DKK to 259 DKK
• Sweden:
  • Single: Increased from 119 SEK to 149 SEK
  • Family: Increased from 179 SEK to 279 SEK
• Norway:
  • Single: Increased from 119 NOK to 169 NOK
  • Family: Increased from 179 NOK to 269 NOK
• Czech Republic:
  • Single: Increased from 179 CZK to 209 CZK
  • Family: Increased from 269 CZK to 389 CZK
• Singapore:
  • Single: Increased from 11.98 SGD to 13.98 SGD
  • Family: Increased from 17.98 SGD to 27.98 SGD
• United Arab Emirates:
  • Single: Increased from 23.99 AED to 26.99 AED
  • Family: Increased from 35.99 AED to 48.99 AED
• Malaysia
  • Single: Increased from 17.90 MYR to 20.90 MYR
  • Family: Increased from 33.90 MYR to 41.90 MYR
• Saudi Arabia
  • Single: Increased from 23.98 SAR to 26.99 SAR
  • Family: Increased from 35.98 SAR to 49.99 SAR
• Indonesia:
  • Single: Increased from 59,000 IDR to 69,000 IDR
  • Family: Increased from 99,000 IDR to 139,000 IDR
• Colombia:
  • Single: Increased from 17,900 COP to 20,900 COP
  • Family: Increased from 26,900 COP to 41,900 COP
• Thailand:
  • Single: Increased from 159 THB to 179 THB
  • Family: Increased from 299 THB to 359 THB

In addition, reports indicate that Google has notified YouTube Premium customers in the affected countries via email, explaining that the price adjustments will facilitate the delivery of “great service and features” while supporting the creators and artists on the platform. This language echoes the notifications sent to US customers regarding previous price hikes.

A Reddit user from Sweden shared a screenshot of a notification indicating a staggering 60% price increase. However, this notification suggested the uptick might be due to taxes associated with payments made through Apple rather than directly through Google.

A user from Denmark commented, “This increase makes YouTube by far the most expensive streaming service, outpacing what I pay for Amazon Prime, Netflix, and HBO combined.”

What are your thoughts on this YouTube Premium price hike? If you live in one of the affected regions, will you continue to use the service? Share your opinions in the comments below!

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