xAI Files “MacroHard” Trademark: Elon Musk’s New AI Venture Taking Aim at Microsoft with Multi-Agent AI

Recent developments suggest that a new company named “MacroHard, ”potentially owned by billionaire Elon Musk, may be on the horizon. This follows a recently filed trademark application that has raised eyebrows across the tech community.

Elon Musk’s Next Firm: The Intriguing Online Trademark ‘MacroHard’

Elon Musk is known for his unpredictable ventures, and the latest news hints that his next project could combine humor and innovation. The trademark application for “MacroHard”was submitted by xAI to the United States Patent and Trademark Office. This name cleverly mirrors the iconic Microsoft brand but presents a stark contrast to its ethos.

Details of the MacroHard trademark application by X. AI, due Aug 1, 2025, with a fee of $2, 300. — Image Credits: USPTO

Musk has playfully referenced “MacroHard”in various posts on social media platform X, hinting at the potential of launching a business centered around this concept. Speculation suggests that this company might focus on developing cutting-edge AI technology, particularly a multi-agent AI system where xAI’s Grok would generate numerous agents specialized in tasks ranging from coding to video creation. Musk himself teased audiences with a question, “Can you guess the name of this company?”further implying that “MacroHard”could be the winning guess.

We are creating a multi-agent AI software company @xAI, where @Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.… https://t.co/RKztKVTq2e

— Elon Musk (@elonmusk) July 13, 2025

Musk’s history suggests a long-standing rivalry with Microsoft and its co-founder, Bill Gates. Elon has previously criticized Microsoft, particularly in the context of the COVID-19 pandemic, and has made jibes about Gates’s preference for other electric vehicles over Tesla. The introduction of MacroHard could serve as a playful yet pointed rebuttal to Microsoft and possibly even OpenAI, firms Musk has openly criticized in the past.

While the prospects of MacroHard as an operational business remain to be seen, Musk’s intentions and the strategic relevance of this trademark application hint at potential exciting developments in the AI sector. As we await further updates, the tech world is keenly watching Musk’s next move.

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