X and Bluesky Introduce TikTok-Style Video Feeds for Enhanced User Experience

As TikTok’s future remains in jeopardy, alternative social media platforms are seizing the moment to attract users. Both X and Bluesky have rolled out vertical video feeds, aiming to replicate the interactive experience that TikTok offers, providing users with compelling reasons to explore these new destinations.

The Ongoing Quest for TikTok Alternatives

The last twelve months have been tumultuous for TikTok enthusiasts. Despite a brief TikTok ban that lasted approximately 12 hours, the threat still looms. If the platform isn’t partially acquired by a US company, further restrictions could materialize within 90 days. As a result, users continue to embrace TikTok while actively seeking viable alternatives to hedge against uncertainty.

For social platforms eager to attract new users and retain existing ones, this moment presents a crucial opportunity. X and Bluesky are strategically launching their own video-sharing capabilities, directly responding to the needs of a user base seeking stability and engagement.

X Introduces a New Video Experience

In a recent announcement through the official X account, the platform proclaimed the launch of “an immersive new home for videos,” targeted specifically at users in the US.

X post describing new vertical video feed. — Official X announcement of the new vertical video feed.

While the feature generates excitement, details are sparse, and access appears limited to iOS users in the US at this moment. Users on Android devices and others outside the US have expressed frustration over the lack of immediate access to this new video feed.

Bluesky’s Vertical Video Ambitions

Although Bluesky’s focus on video is still budding, the platform is taking proactive steps by implementing vertical video feeds. Recently, I explored the Flashes app, which assists users in filtering videos within their Bluesky feeds, although it’s not yet fully operational. Nevertheless, Bluesky does provide access to an official video feed where users can generate personalized feeds to share.

In contrast to X, Bluesky does not yet feature a distinct button for easy access; users need to search actively for feeds or navigate directly here. Tapping on a video brings it to full screen, offering a dedicated experience. More details about this release can be found in Bluesky’s official announcement.

Bluesky's vertical video feed. — Trending video feed on Bluesky app.

Despite the rollout, Bluesky acknowledges that its video capabilities require further enhancement. Users have voiced desires for editing options, the ability to save content, and support for longer videos. Thankfully, Bluesky has demonstrated a willingness to incorporate user feedback, indicating that these features could soon be in the pipeline.

The Future of Video Sharing Amidst Competition

While the introduction of vertical video feeds by both X and Bluesky signifies meaningful progress, it raises the question: will these new features be sufficient to lure TikTok users? The short answer is likely no. Increased engagement may occur on both platforms, yet unless significant changes occur with TikTok or its key influencers migrate elsewhere, many users are likely to remain loyal to TikTok.

This ongoing scenario presents a fascinating challenge for users navigating their social media preferences and for platforms vying for attention in an ever-evolving digital landscape.

Image credit: Crystal Crowder

Frequently Asked Questions

1. What are the main features of the new vertical video feeds on X and Bluesky?

The new vertical video feeds on X and Bluesky aim to replicate TikTok’s engaging experience. Users can enjoy immersive video formats, with X featuring a dedicated tab for easy access, whereas Bluesky allows users to create personalized video streams, although currently requiring manual searching to find content.

2. How can I access the new video features on X and Bluesky?

X’s vertical video feed is currently available only on the iOS app for US users, while access on Android and desktop platforms is yet to come. For Bluesky, users need to actively search for video feeds or access them directly through provided links until further integration occurs in the future.

3. Will the new video features on X and Bluesky be enough to attract TikTok users?

While the new features may boost user engagement on X and Bluesky, it is uncertain whether they will significantly draw users away from TikTok. Loyal followers of TikTok may prefer to stay, especially if influential creators continue to use that platform.

Source & Images