“Worldwide Handsome’s Influence”— BTS’ Jin’s Laneige ‘Cream Skin’ Campaign Dominates Sales Rankings at Olive Young Across All Demographics

On Wednesday, October 2, 2024, Star News revealed that the Laneige Cream Skin 2-in-1 toner and moisturizer, recently endorsed by BTS member Jin, secured the top position in sales across all demographics—including those in their 10s, 20s, 30s, 40s, and beyond—at the Olive Young retail chain. For those unfamiliar, Olive Young is renowned as Korea’s leading drugstore chain.

This latest sales ranking has undoubtedly impressed Jin’s fanbase, leading many to take to social media to express their admiration for the K-pop star. One user on X remarked:

“Worldwide Handsome’s impacttt”

Numerous fans also shared their thoughts online regarding Jin’s remarkable success. One dedicated fan commented on his impressive sales prowess.

“‘re-purchase’ means people are buying again and again, right? AS EXPECTED FROM JIN,” a fan noted.

“ARMY knows… People know… Laneige knows! WORLDWIDE HANDSOME #Jin’s selling power is superb!,” wrote another user on X.

“Nails it each and every time,” a fan remarked on X.

As one fan noted Jin’s flawless skin, another expressed eagerness to purchase all products from the Jin x Laneige new line.

“Looking at his gorgeous skin, obviously it’s gonna get people buying,” another fan commented.

“Time to order every product from the new line,” wrote another user on X.

“King of Global Ambassadorship. Kim Seokjin BTS Jin. Congratulations Laneige for winning Jin to be your Global Ambassador,” commented another admirer.

BTS’ Jin appointed as Laneige’s global brand ambassador on October 1

On September 27, Laneige’s official X page teased its new global ambassador without revealing BTS member’s identity. By October 1, Kim Seokjin was declared Laneige’s first male global ambassador, as shared through a video on their official X account.

Moreover, BTS’ Jin was featured as the face of the Cream Skin 2-in-1 toner and moisturizer campaign by Laneige. Regarding his association with the beauty brand, he stated, as reported by WWD:

“I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store.”

Currently, the beauty brand is offering Kim Seokjin-endorsed Cream Skin products with limited edition mini photobooks on Olive Young’s website.

Other post-military engagements of BTS’ Jin

The “Epiphany”vocalist concluded his military service on June 12, 2024. Following this, he became the first global ambassador for the French luxury jewelry brand FRED in July and was appointed the new global ambassador for the Italian fashion brand Gucci in August 2024.

In just three months after his military discharge, BTS’ Jin has signed contracts with three luxury labels, with Laneige being the latest.

Additionally, Jin is captivating audiences with his ongoing vlog series, RUN JIN, which releases new episodes every Tuesday on BANGTAN TV’s official YouTube channel.

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