“WORLDWIDE HANDSOME” — Fans Respond to LANEIGE Japan’s New Post Featuring BTS’ Jin as Global Ambassador

“WORLDWIDE HANDSOME” — Fans Respond to LANEIGE Japan’s New Post Featuring BTS’ Jin as Global Ambassador

On September 24, 2024, BTS’ Jin made headlines online after LANEIGE Japan’s latest post hinted at the arrival of their new global ambassador. Though the image depicted only the back of the celebrity, the BTS fandom swiftly identified it as the popular BTS member.

For those unfamiliar, LANEIGE is a renowned South Korean cosmetics and skincare brand established by Amore Pacific in 1994. The recent social media post from the brand showcased the new ambassador’s profile, amplifying fan theories that it features Jin, the Epiphany singer-songwriter from BTS.

Fans inundated the comment section of the post. One remarked:

“IT’S THE WORLDWIDE HANDSOME”

The post went viral within an hour, leading some fans to jokingly comment on the BTS idol’s busy schedule following his military discharge.

“I’m convinced bangtan members have a different 24 hours because wdym seokjin has had time to film 823729 variety shows in both Japan and Korea and who knows where else, 2928 photo shoots, do a festa concert, finish his album, go to Milan Fashion Week, and also discover new games,”one fan wrote.

“Seokjin being employed left and right since his discharge lmao man never rested,”another fan joked.

“Bro just be bagging brand deals left right center since he got out of the military,”one other fan commented.

Others humorously pointed out that despite LANEIGE inviting online users to guess the identity of their new global ambassador, the BTS fandom had already deduced it was the Epiphany singer-songwriter.

“All the official LANEIGE accounts: Omg who is it?! It is a secret! Wait for the reveal! We just know you can’t tell at all!!! All BTS fanbases: Jin is now LANEIGE’s ambassador!!!”one fan hilariously reacted.

“Jin really is the perfect ambassador for Laneige, who are famous for their lip products. He even uses lip balms until it’s completely gone! A rare breed indeed,”another fan added.

“Waaahhh.. wait, I’m so happy that my current skin care is having my Kim Seokjin on their team!”another fan shared excitedly.

BTS’ Jin Secures Multiple Brand Endorsement Deals After Military Discharge

As reported by the French publication, Paris Match, BTS’ Jin has emerged as one of the most sought-after celebrities among various Italian and French luxury brands. However, he selected Gucci and FRED as his partners.

The BTS artist completed his mandatory 18-month enlistment in the South Korean military from December 13, 2022, to June 12, 2024. Following his discharge, he was announced as the first-ever global ambassador for LVMH-owned luxury jewelry brand, FRED on July 8.

Jin made history as the inaugural ambassador for FRED in its 88-year history. Recently, he graced the cover of Vogue Korea for FRED’s October special edition, showcasing the brand’s “Monsieur Fred Ideal Light”collection.

On August 8, Gucci revealed Jin as their new global ambassador. He also made an appearance at Gucci’s Spring/Summer 2025 collection show in Milan on September 20 during Milan Fashion Week, sporting an outfit from the collection of Sabato De Sarno—Gucci’s Creative Director.

There are reports that the musician plans to release his debut solo album by the end of 2024.

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