Windows 11 Copilot Advertisement Accidentally Reveals AI Struggling with Basic Text Size Adjustment

In a recent promotional video campaign featuring Tech YouTuber Judner Aura, known as UrAvgConsumer, Microsoft’s innovative AI tool, Copilot, experienced a notable oversight. The campaign was designed to showcase Copilot’s functionalities; however, it seems the AI’s performance raised some eyebrows.

The ad itself did not involve a live demonstration, providing all the necessary conditions for a polished presentation of Copilot’s capabilities. Yet, when UrAvgConsumer solicited Copilot’s assistance, the AI merely reiterated what had already been selected, leaving the user to make the choices independently.

Copilot’s Misstep in the Promotional Video

Available on platforms such as X, Instagram, and YouTube, the video begins with UrAvgConsumer opening the Settings app to adjust the text size. Upon invoking Copilot with a prompt, “Hey Copilot, ”he seeks guidance on how to enlarge the text. Initially, Copilot points to the Display settings, directing the user there to modify text size and other display parameters.

However, adjusting text size typically occurs within the Accessibility settings, not the Display settings, which primarily involve overall scaling adjustments. While the Display section does feature a Scale option labeled “Change the size of text, apps, and other items, ” it adjusts everything at once rather than providing targeted adjustments.

After highlighting the Display settings, UrAvgConsumer follows up by asking, “Can you show me what to click next?” Copilot then directs him to the Scale settings, but when asked for the recommended percentage, it humorously responds with 150%—the same scale that was already applied. Ignoring this advice, the user opts for a larger value of 200%.

Interestingly, these interactions with Copilot were initiated solely by the prompt “Hey Copilot.” In practice, one must first activate Copilot Vision, manually turn it on, and then share the desired app screen for it to assist properly. The arrows that indicate available options only appear once Copilot Vision is live, a detail that went unmentioned in the video.

While it is easy to critique Copilot, it’s worth considering that the question about percentage may have inadvertently led the AI to suggest the only available figure, possibly due to an assumption that Windows designates the best size as the recommended option.

In a personal test conducted by Windows Latest, similar queries yielded different outcomes. Activating Copilot Vision, I approached the same prompts as those used in the promotional video. Initially, Copilot highlighted the Display settings before letting out a sigh while correctly guiding me to the Accessibility settings for adjusting text size.

Microsoft’s Copilot Marketing Push

A visit to Microsoft’s official Windows social media accounts—on Instagram, YouTube, and X—reveals an overwhelming prevalence of Copilot-related content. This suggests the company’s strategic goal is to embed the phrase “Hey Copilot” into the daily use of Windows users, empowering them to access forthcoming Copilot Actions that are becoming central to both Windows 11 and the evolving agentic OS concept.

However, this aggressive marketing approach has not been received without criticism. Discussions surrounding Microsoft’s swift move towards AI integration have incited concerns among users, some of whom have expressed their intent to switch to alternative operating systems. A user on X voiced their frustration over the video’s failure—questioning whether Microsoft consulted its customer base about incorporating Copilot into devices and systems.

User complaints about Copilot in a video campaign

While AI missteps are not uncommon, the flaws exhibited in a product campaign may deter potential users and customers. It raises the question of whether Microsoft should be focusing more on enhancing features that resonate with their user base, especially considering its significant control over the desktop OS market.

Experts in the industry are advocating for Microsoft to prioritize feedback from power users. While there are promises for improved experiences conducive to developers, tangible improvements go beyond mere assurances.

On a positive note, the recent November 2025 Windows 11 update has garnered commendations for introducing major upgrades, including a customizable Start menu, enhanced battery indicators, and improved gaming performance along with extended battery life on Windows gaming handhelds.

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