Will Apple Introduce a $99 Apple TV in 2024?

Apple is gearing up for the potential launch of a refreshed Apple TV in the coming year, showcasing advancements in both hardware and features. Although specific details remain unclear, speculation surrounds the possibility of a budget-friendly version of the popular streaming device. This could cater to consumers looking for essential functionality, while a premium model may boast high-end features designed for enthusiasts.

Anticipated Pricing Below $100 for Apple’s Next-Gen Apple TV

After the introduction of the Apple TV 4K in October 2022, well-known industry analyst Ming-Chi Kuo shared insights suggesting the company might unveil a more affordable Apple TV priced under $100. This would position it competitively against the current retail price of $129 for the Apple TV 4K. However, with possible enhancements and technological upgrades, Apple might opt for a modest price increase, especially if they upgrade the base model’s storage from 64GB to 128GB, which currently sells for $149 in the U.S.

Kuo further elaborates that Apple’s optimal pricing strategy could favor a model priced at less than $100, enabling them to appeal to a broader audience. In the past, Apple has released newer versions while simultaneously reducing the price of older models, evident in the previous Apple TV, now available at a more accessible price of $69.

The introduction of a budget-friendly Apple TV would strategically position the device against competitors like the Google TV Streamer, priced at $99.99. Additionally, Amazon and Roku stand out as the most economical choices in the market, with their products retailing for as low as $24.99. The upcoming Apple TV is expected to incorporate advancements, potentially featuring the latest A series processors, with speculation suggesting it may utilize the A18 chip.

The integration of the A18 or A17 Pro chip could significantly enhance the Apple TV’s performance, potentially transforming it into a formidable set-top box better equipped for high-end gaming experiences. This would appeal to Apple users seeking a robust gaming machine when paired with a compatible controller. We will continue to provide updates on the next Apple TV as more information becomes available, so stay tuned.

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