Wicked may be concluding its remarkable run in theaters, yet its recent box office earnings have secured it a coveted position among Universal’s top-performing films. The adaptation released in 2024 draws inspiration from the acclaimed stage show, which in turn is based on Gregory Maguire’s novel. This story delves into the origins of the Wicked Witch of the West from The Wizard of Oz universe. With stars like Cynthia Erivo portraying Elphaba, a gifted girl with magical abilities, and Ariana Grande-Butera as Galinda Upland, the narrative unfolds at Shiz University, setting the stage for a transformative journey. Since its debut, the film has achieved impressive box office numbers, showing remarkable resilience even after being in theaters for over a month.
Despite Wicked now being available on home media and gradually wrapping up its theatrical presence after two months, The Numbers reports that Jon M. Chu’s musical adaptation has ascended to the third spot among Universal’s highest-grossing domestic releases. With a total domestic revenue reaching $459 million, Wicked has surpassed Steven Spielberg’s iconic 1982 film, E.T.: The Extra-Terrestrial, by about $20 million. In the rankings of Universal’s box office triumphs, Wicked now trails only 2023’s The Super Mario Bros. Movie, which amassed $574.9 million, and the record-holder, 2015’s Jurassic World, at $653 million.
What Wicked’s Box Office Milestone Means For Wicked: For Good
The Sequel Is Already Filmed And Set For Release
The success of Wicked has effectively quashed any lingering doubts about a sequel. Filmed back-to-back with its predecessor, this next installment is poised for a positive reception. Although initial skepticism existed regarding casting choices, the rearrangement of musical numbers, and the decision to split the adaptation into two separate films, the box office success has dispelled many of these concerns. Chu’s interpretation of the beloved musical has captivated audiences, paving the way for new viewers to experience the story through upcoming digital and home media releases. Consequently, the sequel, Wicked: For Good, could potentially attract an even larger audience. Given the unresolved dynamics between Elphaba and Glinda in the first film, anticipation is growing for how their story will unfold in the follow-up.
Our Thoughts On Wicked’s Box Office Impact
A Greater Gross Could Mean Greater Investment In The Sequel’s Release
With Wicked poised to be the third highest-grossing film of 2024, many may find it surprising to see its position among Universal’s historical hits. The original release of E.T. garnered immense acclaim and held the record as the highest-grossing film for eleven years, solidifying its status as a cinematic classic. Although inflation and rising ticket prices have influenced earnings, achieving higher box office numbers than such a legendary film is notable.
Additionally, with Wicked established as a significant box office draw, there is speculation about whether Universal will enhance its promotional strategies for the sequel. The film has already seen a sing-along version released during the holiday season, an extensive press tour, and widespread merchandising efforts typical of major blockbusters. Given the audience appeal demonstrated by Wicked, many are keen to see how Universal will capitalize on this momentum with the sequel, set to debut on November 21.
Source: The Numbers
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