Wedbush Analysts Assert That Apple Must Acquire Perplexity for $40 Billion to Drive AI Innovation

While the absence of significant AI advancements from Apple may not adversely affect its earnings in the second quarter of 2025, concerns among shareholders are becoming evident. Speculation regarding potential leadership changes, including discussions about CEO Tim Cook’s possible replacement, has surfaced. Analysts suggest that Apple’s internal efforts in artificial intelligence are not yielding the expected results, prompting recommendations for the company to consider acquiring a successful AI entity like Perplexity. This acquisition, estimated at around $40 billion, could help Apple regain competitive ground in the rapidly evolving AI landscape.

Acquisition Talks Regarding Perplexity Are Ongoing, But Clarity From Apple’s Executives Is Lacking

In the coming hours, the Cupertino-based giant is anticipated to provide updates about its AI initiatives, potentially unveiling plans for advanced features scheduled for release next year. As highlighted by AppleInsider, analysts from Wedbush contend that it is evident Apple’s innovation in artificial intelligence is unlikely to emerge from internal development. Instead, the firm is advised to explore alternative avenues to keep pace with its competitors.

Although enhancing its current offerings through its internal development team might seem more economical, success is not guaranteed. Recent reports indicate that Apple has been in negotiations regarding the acquisition of Perplexity, a company previously valued at $14 billion. A proposal of $40 billion raises eyebrows, especially considering that Apple’s costliest acquisition to date has been Beats, which was purchased for $3 billion. This precedent suggests that Apple may hesitate to invest such a vast sum into a single acquisition.

The future of this potential acquisition remains uncertain. Despite increased pressure from shareholders that might prompt Tim Cook to make atypical decisions, Apple’s board contains loyal members who are likely to support him against any external pressures.

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