Verizon Increases Business Plan Rates to Encourage Customizable My Biz Plans, Causing Uncertainty Among Users

The telecom industry is witnessing significant transformations as major service providers adapt to heightened competition by reconfiguring their offerings, adjusting pricing structures, and exploring new business models. However, these changes are not settling well with consumers, leading to feelings of unease and skepticism regarding the intentions behind these pricing strategies. Recently, Verizon found itself in a contentious situation with customers unhappy over its plans to eliminate loyalty discounts, a decision the company later rescinded. In an attempt to regain consumer trust, Verizon reintroduced loyalty benefits, yet it seems to be complicating matters further by raising prices on its business plans, ostensibly to facilitate greater customization.

Verizon Increases Business Plan Prices to Support Customization, but User Reactions Vary

Starting September 2025, Verizon will implement a $3 per line price increase on various Business Unlimited smartphone plans. While this increment may seem modest, it represents a strategic realignment aimed at urging businesses to transition to its newly launched My Biz Plan, unveiled in April 2025. The Business Unlimited plans impacted by this adjustment include the Business Unlimited Start 5G, Plus 5G, and Pro 5G.

The My Biz Plan diverges from conventional offerings, focusing on enhanced flexibility that allows businesses to tailor features to their specific needs. This customization is designed to help mitigate the costs associated with unnecessary add-ons, which can inflate monthly bills. A key feature of this plan is a three-year price lock guarantee on the foundational monthly services for calls, texts, and data, which could provide stability for small businesses and startups keen on predictable expenses. However, it is important to note that this price guarantee excludes taxes, fees, and any additional add-on services.

From a business standpoint, the My Biz Plan represents a substantial upgrade by fostering a more customized approach that eliminates underutilized features. The price lock feature contributes to budgeting predictability, aiding businesses in financial planning. Nevertheless, some users may prefer to stick with the legacy Business Unlimited plans and could potentially resist the pricing changes.

This trend isn’t isolated to Verizon; it’s indicative of a broader industry movement towards flexible pricing structures as telecom companies respond to evolving customer needs. While the rationale behind the price adjustments may offer advantages for some consumers, others may still feel a preference for the established value of existing plans. Ultimately, the success of this transition will hinge on how effectively Verizon communicates the benefits associated with the My Biz Plan to its customer base.

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