Ubisoft Cancels Tokyo Game Show Appearance Following Backlash on Assassin’s Creed Shadows

Ubisoft has announced that it will not be participating in this year’s Tokyo Game Show. In a message shared on its Japanese X account, the company stated that “due to various circumstances,”it has opted to cancel its planned online exhibit for the event.

The exact reasons for withdrawing from the Tokyo Game Show remain unclear. However, this decision follows backlash relating to its new title, Assassin’s Creed Shadows. Set in 16th century Japan, the game has faced criticism for its portrayal of Japanese history and culture.

There has also been controversy surrounding the advertising for the game, with many critics highlighting the use of Chinese iconography and the representation of Yasuke, a historical black samurai, as problematic. Despite this, Ubisoft confirmed that the ongoing commemorative giveaway for the Tokyo Game Show will proceed as intended.

In a translated statement on X from Ubisoft Japan:

Dear Community, regarding our online exhibit at “TOKYO GAME SHOW 2024”, scheduled to begin at 3:00 p.m. on September 26th, we regret to inform you that due to various circumstances, we have decided to cancel our exhibit.

The current giveaway campaign commemorating the official release will continue. We apologize for the short notice and sincerely regret any disappointment caused to those who were looking forward to the event.

The absence of a presentation at the Tokyo Game Show raises questions about Ubisoft’s strategy for Shadows in Japan. While the specific circumstances for the withdrawal were not disclosed, it suggests that the publisher aimed to steer clear of any potential backlash at such a prominent event.

In related news, Microsoft has confirmed its participation in the Tokyo Game Show, which will take place on September 26. The stream will showcase upcoming titles from studios under the Microsoft umbrella, including Xbox Game Studios, Activision, Blizzard Entertainment, and Bethesda.

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