TWICE Celebrates 10th Anniversary with Special ‘Ten’ Album Release in October

TWICE Celebrates a Decade with Upcoming Anniversary Album

K-pop sensation TWICE is set to commemorate their 10th anniversary with the release of a special album titled TEN: The Story Goes On, scheduled for launch on October 10, 2025. This highly-anticipated album will be accessible on various streaming platforms starting at 1 p.m. KST.

On September 19, JYP Entertainment shared this exciting news through a comprehensive timetable posted on TWICE’s official social media channels. This album marks a decade since the group made their debut on October 20, 2015, with their first extended play, The Story Begins, and the iconic lead single, “Like Ooh-Ahh.”

Commemorative Campaign and Engaging Promotions

The rollout for their anniversary album will feature an extensive promotional campaign. It will include a variety of engaging content such as prologue films, online music covers, promotional posters, streaming events for their hit songs, world tour highlights, and teasers for upcoming music videos. Notably, a prologue film that premiered on September 20 captured the members in a whimsical talent show inspired by the number 10, featuring challenges like emotional displays in ten seconds, whispering under 10 decibels, and showcasing strength by lifting a simulated 10-ton rock.

A Full-Circle Moment in TWICE’s Journey

The title of the new album resonates deeply with TWICE’s history, effectively creating a full-circle moment in their musical journey. While The Story Begins introduced them to the K-pop scene, TEN: The Story Goes On signifies their ongoing evolution and dedication to their loyal fanbase.

Significant Achievements in 2025

Throughout 2025, TWICE has reached unprecedented heights, solidifying their position as a global powerhouse in the music industry. Notably, in August, they made history by becoming the first K-pop girl group to headline Lollapalooza Chicago. Their recent singles, “TAKEDOWN”and “Strategy, ”have soared to career-best positions on internationally acclaimed charts, including the U. S.Billboard Hot 100, Apple Music, Spotify, and the UK Official Chart.

The group is currently embarking on their sixth world tour, “THIS IS FOR, ” which features a unique 360-degree staging experience at each venue. In a show of unity, they renewed their contracts with JYP Entertainment in 2022, highlighting their commitment to continuing their journey together as a group.

Anniversary Significance and Deep Fan Appreciation

The timing of this release is particularly poignant as it leads directly to their 10th anniversary celebration on October 20. The promotional activities are designed to build excitement throughout the month, culminating in a grand celebration of their decade-long journey.

TWICE’s lineup comprises nine talented members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. They originally formed through the survival show Sixteen in 2015, and they have since emerged as one of South Korea’s most celebrated girl groups, affectionately known as “The Nation’s Girl Group.”

This anniversary album not only expresses TWICE’s heartfelt gratitude towards their fanbase, known as ONCE, but it also signifies their sustained presence and influence in the rapidly changing K-pop landscape. As of 2022, they have achieved phenomenal sales, surpassing 14 million albums combined in South Korea and Japan.