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Trump Media and Technology Group Faces Challenges
Trump Media and Technology Group (NASDAQ: DJT), the umbrella organization for the Truth Social platform, Truth Plus streaming service, and the upcoming asset management and ETF service branded as Truth. Fi, has experienced a significant decline in its stock price—over 50% this year. This notable drop follows the fading enthusiasm surrounding the stock, prompting TMTG to explore new strategies for revenue generation.
Truth Social’s Limited Financial Performance
For those unfamiliar, Truth Social, which serves as a niche social media platform akin to X, is solely owned by TMTG and attracts merely 646, 000 daily visitors. This limited traffic translates to minimal revenue generation. In fact, Trump Media reported a mere $3.6 million in sales for the fiscal year ending December 31, with actual billings around only $200, 000.
New Revenue Strategies with Truth Plus
In a bid to enhance its financial landscape, TMTG has recently unveiled an “uncancellable”streaming service called Truth Plus, accessible through a dedicated content delivery network (CDN).Integrated within the Truth Social app, the service boasts features like an interactive 14-day electronic TV guide, instant catch-up TV for shows aired in the past week, network DVR capabilities, and video on demand, among others.
International Expansion Plans
Recently, Trump Media and Technology Group made headlines by announcing the expansion of its streaming service to Canada and Mexico. This strategic move aims to tap into new markets and broaden its user base.
“The Truth+ mobile app is now available throughout Canada and Mexico in the Apple App Store for iOS devices and the Google Play Store for Android devices. Truth+ connected TV apps are available in the relevant app stores for Roku, Apple, Android, and Amazon Fire TVs.”
CEO Devin Nunes on the Expansion
Devin Nunes, CEO of Trump Media, expressed optimism about this development, suggesting that it provides residents of the US’s northern and southern neighbors with an alternative to “Big Tech corporations, monotonous news channels, and woke TV shows and movies.”
As TMTG continues to adapt and evolve amid challenging market conditions, its ability to innovate and expand could prove vital to its long-term viability and success.
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