The following does not constitute investment advice. The author holds no shares in the stocks referenced.
Trump Media Ventures into Cryptocurrency ETFs
Trump Media and Technology Group (NASDAQ: DJT) is strategically pivoting towards cryptocurrency-related Exchange-Traded Funds (ETFs) as a means to diversify its revenue streams substantially.
New ETF Registration with SEC
According to a recent press release from the company, Trump Media has formally submitted an application to the SEC for its Truth Social Crypto Blue Chip ETF. This innovative fund is set to encompass a blend of five cryptocurrencies:
- Bitcoin: 70%
- Ether: 15%
- Solana: 8%
- Cronos: 5%
- Ripple: 2%
Continued Commitment to Crypto Partnerships
As with its earlier ETF applications, Trump Media has once again appointed Crypto.com as the custodian, primary execution agent, and a key partner for staking and liquidity services for this new ETF.
Previous ETF Initiatives
Notably, the company has already proposed registration for multiple ETFs, including the Truth Social Bitcoin ETF and the Truth Social Bitcoin and Ethereum ETF, which will allocate assets in a ratio of 75% Bitcoin to 25% Ethereum.
Funding Initiatives for Growth
In January 2025, the company’s board made a pivotal decision to approve a $250 million budget aimed at developing tailored Separately Managed Accounts (SMAs) and ETFs under its newly established Truth. Fi brand.
Financial Performance Metrics
While Trump Media is widely recognized as the parent organization of the Truth Social platform, its current core operations have yet to yield significant financial returns. For example, the company’s reported revenue for the first quarter of 2025 was only $821, 000, alongside a reported loss of $30 million during the same timeframe.
Growing User Engagement
Despite these challenges, the platform appears to be experiencing a surge in organic growth, likely bolstered by President Trump’s active engagement on Truth Social. The platform’s daily active user count rose by an impressive 106% year-over-year, reaching 359, 000 in May, according to data from Similarweb.
Recent Financial Maneuvers
In addition, Trump Media has recently launched a $400 million share buyback initiative. The company successfully raised $2.3 billion through a combination of 29 million shares of convertible notes and 56 million common shares in an equity offering, aimed at establishing a dedicated Bitcoin Treasury.
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