The “Seven-Year Curse”in K-Pop: A Double-Edged Sword for Idols
In the vibrant world of K-pop, the South Korean Fair Trade Commission has implemented regulations to protect artists, capping the duration of contracts with entertainment companies at seven years. This initiative aims to prevent the exploitation of performers by their agencies. However, this well-intentioned measure has inadvertently given rise to a troubling phenomenon known as the “seven-year curse.”Within this context, groups often find themselves disbanding, losing key members, or choosing not to renew their contracts as they approach this critical milestone.
As the class of 2018 reaches this pivotal point, fans are particularly observant of their favorite groups, many of which have already disbanded well before completing seven years. The current focus is on those still active, navigating their futures amid rising uncertainty.
Spotlight on Active Groups Facing the Seven-Year Mark
fromis_9
fromis_9 stands at a crossroads, with their contract with Pledis Entertainment officially expiring on December 31, 2024. While the group has not disbanded, speculation looms about their future direction — will the members regroup under a different label, or will they decide to pursue independent paths? The departure of Jang Gyuri in 2022 to focus on acting adds another layer of uncertainty.
the gates
ATEEZ is set to celebrate their seventh anniversary in October, but a critical decision approaches regarding their contract with KQ Entertainment, which they must address by August. Hongjoong, the group leader, has expressed optimism about discussions, stating, “I am talking a lot with the members and discussing with the company from various angles. I can’t tell you exactly right now, but there’s still a lot I want to show you.”
(G)I-DLE
The talented group (G)I-DLE, now consisting of Soyeon, Minnie, Miyeon, Yuqi, and Shuhua, has recently renewed their contracts with Cube Entertainment, strengthening their unity as they head toward their future together. Luckily, the group has managed to remain intact despite the departure of Soojin in 2021 due to controversies surrounding bullying.
Stray Kids
As part of JYP Entertainment’s roster, Stray Kids has also stepped up to the contractual plate, actively renewing their agreements ahead of their contract expiration in 2025. Currently, the lineup includes eight members: Felix, Hyunjin, Bang Chan, Lee Know, Han, I.N., Seungmin, and Changbin, following Woojin’s exit in 2019.
ODD
ONEWE, the boy band from RBW, took a proactive approach by signing a five-year contract extension in April of the previous year. This extension ensures they will continue to perform and create music together until March 2029, providing stability as they evolve as a group.
Saturday
In contrast, smaller groups like Saturday find themselves in uncertain waters, bracing for the possibility of not having their contracts renewed. Initially signed under SD Entertainment, they have transitioned to Yoonso Group after the latter’s closure. Fans worry about the group’s future, particularly following their last single release in 2023.
DreamNote
DreamNote, an underrated girl group, last made headlines in October of the past year. Although they appear to be maintaining some level of activity, their supporters are anxious about potential disbandment this year if significant advancements do not materialize.
The landscape for K-pop groups grappling with the seven-year curse is fraught with challenges. As these artists navigate a pivotal moment in their careers, both industry dynamics and fan support will play crucial roles in determining their futures.
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