“THIS IS HUGE” — BTS’ Jin Sparks Excitement as Fans React to LANEIGE Global Ambassador Hint Influencing 13 Instagram Accounts Across 31 Countries

On September 24, 2024, LANEIGE teased the appointment of BTS’ Kim Seok-jin as their newest global ambassador by showcasing a back shot of the idol on their social media platforms. The BTS fandom erupted in excitement as the post quickly went viral. Once the brand reveals the official announcement, he will be celebrated as the first male ambassador for this leading beauty brand.

Although LANEIGE has yet to confirm the BTS star as their global ambassador, they shared several images highlighting his back, lips, and hands, subtly hinting at his identity. LANEIGE has been promoting this campaign through 13 Instagram accounts across 31 countries, including South Korea, Hong Kong, Japan, Singapore, India, and various European nations.

Fans expressed their enthusiasm as the Grammy-nominated artist prepares to make history as the first male ambassador for LANEIGE, taking to X to celebrate this milestone with a flurry of tweets.

One fan remarked,

“”the first ever male model & global ambassador” OHHH THIS IS HUGE”

The BTS ARMY immersed themselves in discussions about LANEIGE’s history, examining the significance of the BTS idol becoming the sole male representative for a brand that has primarily showcased female celebrities for decades.

“Yes…making him GLOBAL AMBASSADOR is different from just an AMBASSADOR…remember how Ottogi said BH wouldn’t allow Jin’s ad to be shown outside of We? Now companies are making him GLOBAL so he can promote their products internationally. Wait till Ottogi makes him global BA too,”wrote one fan.

“I’ve been wanting to try Laneige’s lip masks for a long time and I guess it’s finally time,”wrote another fan.

“He absolutely deserves to be the first male endorser! His skin is just flawless, and it’s so inspiring to see someone like him representing the brand,”added another fan.

Many fans praised the idol’s achievement, emphasizing how deserving he is of this role.

“No other person could have been more fitting than Seokjin, to become the FIRST global male brand ambassador for LANEIGE,”said one fan.

“You are telling me Seokjin is the very first Male Global Ambassador of beauty brand Laneige who has worked with very big k female celebs in the past this is so hot of him HELLO?!!!”added another fan.

“Kim Seokjin is not only the Honorary Tourism Ambassador of Seoul but also the Global Brand Ambassador of GUCCI, FRED, Laneige, and possibly ALO as well… all within a span of 3 months… GODDAMN,”wrote another fan.

LANEIGE shares glimpses of BTS’ Jin’s face, calling him “Beautiful as the Moon”

On September 25, 2024, LANEIGE shared another close-up of Jin’s lips and hands, captioned:

“If you could tell who someone was just by their hands, it would be puchohenza. Beautiful as the Moon.”

The BTS idol released a song titled “Moon”on February 21, 2020, which is part of the band’s album, MAP OF THE SOUL: 7. Since then, he has been affectionately nicknamed “Moon”by his fandom.

Previously, acclaimed South Korean actresses like Song Hye-kyo (The Glory), Kim Yoo-jung (My Demon), and Lee Sung-kyung (Dr. Romantic) have served as global ambassadors for LANEIGE.

Currently, Hollywood actress Sydney Sweeney, famed for her role in Euphoria, is also one of the global ambassadors for the brand alongside Kim Yoo-jung and Lee Sung-kyung. Here is the complete list of the brand’s global ambassadors since its inception:

Sydney Sweeney (2024–present)
Kim Yoo-jung (2017–present)
Lee Sung-kyung (2015–present)
Song Hye-kyo (2008–2018)
Jun Ji-hyun (2004–2008)
Lee Na-young (1999–2004)
Sin You (1997–1999)
Kim Ji-ho (1995–1997)

In related news, the BTS idol has also been appointed as the global ambassador for luxury brands such as FRED and Gucci. Reports suggest he may have a potential collaboration with the athleisure brand Alo, following a recent Instagram post that tagged the brand.

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