Theatrical Release of Knives Out Explained: Differences Between Glass Onion & Wake Up Dead Man as Netflix Originals

Knives Out has become a standout series in the mystery genre, primarily available on Netflix but also enjoying theatrical releases—a rarity among its contemporaries on the platform. Directed and penned by Rian Johnson, this acclaimed franchise is not his first foray into film. Johnson’s early career saw him contribute to the iconic series Breaking Bad. Furthermore, his independent sci-fi thriller Looper, featuring lead performances from Joseph Gordon-Levitt and Bruce Willis, propelled him into the spotlight as a credible feature film director.

Johnson’s major breakthrough came in 2017 with his direction of Star Wars: Episode VIII - The Last Jedi. Following this, he returned to the mystery genre, where he not only directed but also wrote the Knives Out films. In parallel, his creative endeavors continued with projects like Poker Face and a slate of upcoming shows and films. Despite the franchise being acquired by Netflix, the streaming giant made the unconventional decision to allow theatrical releases for these films, affirming their commitment to a unique distribution strategy.

The Theatrical Journey of Knives Out: Distributed by Lionsgate

From Festivals to Theaters: The Rise of Knives Out

Initially released in 2019, Knives Out was crafted with independent financing, showcasing its potential at various film festivals before landing in theaters. It stood out for its clever, innovative take on the classic whodunnit format. Johnson, primarily recognized for his work in sci-fi, found that the film garnered significant attention and acclaim at these festivals, ultimately leading to a distribution agreement with Lionsgate—greatly expanding the film’s reach.

The theatrical run proved to be wildly successful, with Knives Out grossing an impressive $312 million at the box office (as reported by Box Office Mojo).It also received an Academy Award nomination, prompting interest for a sequel. Shortly thereafter, Netflix entered negotiations for future films, recognizing the franchise’s rising popularity that had propelled Rian Johnson to the forefront as one of the most sought-after directors in current cinema.

Netflix Invests in Future Mysteries: The Acquisition of Two Sequels

Netflix’s Strategic Move: Headhunting Rian Johnson

In 2021, Netflix made headlines by acquiring the rights to two upcoming Knives Out sequels in a stunning deal valued at $469 million (via THR).This strategic investment underscored Netflix’s vision for the franchise, even exceeding the total box office revenue of the original film. The partnership not only aimed to capitalize on the franchise’s success but also further cement Johnson’s standing in the industry.

Netflix, well-known for offering a diverse collection of films and series, was clearly willing to play hardball for a successful mystery series. The Knives Out franchise has earned its reputation as a captivating psychological thriller, with the sequel Glass Onion also making waves despite mixed reviews. The film benefitted from a unique release strategy that combined traditional theatrical distribution with streaming availability.

Glass Onion: A Hybrid Release Strategy Combines Theatrical and Streaming

The Unique Release of Glass Onion

Netflix has gradually ventured into theatrical releases, though this model can be at odds with the typical streaming service approach. Generally, Netflix’s theatrical windows are relatively short—averaging just two to four weeks—allowing films to debut in cinemas before moving to streaming. Such strategies include premiering original titles at prestigious film festivals worldwide.

For Glass Onion, a theatrical release was essential; fans eagerly anticipated its arrival on the big screen. This decision aligned with Johnson’s own experience and preference for traditional film launches. Releasing the movie in theaters for a limited time not only fueled anticipation but also granted it eligibility for various film awards. Netflix continues to recognize the importance of this dual-release approach, especially as it gears up for further high-profile projects, such as the upcoming Chronicles of Narnia adaptations.

Anticipating the Release of Wake Up Dead Man

Status Update: No Confirmation Yet on Theatrical Plans for Knives Out 3

While specific plans for a theatrical release of Knives Out 3: Wake Up Dead Man have yet to be released, expectations suggest a brief theatrical run similar to that of Glass Onion. Given Johnson’s track record, it is improbable that he would shift away from this precedent. As one of Netflix’s most significant projects, it is likely to follow the trend of having a limited theatrical showing prior to its streaming premiere.

Though this approach might not cater completely to subscribers wanting immediate access to Netflix Originals, allowing the film to be screened publicly could greatly enhance its potential for awards recognition. With increasing updates and teasers about Wake Up Dead Man, a formal announcement regarding its release is anticipated soon, marking what is likely not the final installment in this beloved series.

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