“THE MOST POWERFUL AMBASSADOR”: Fans React as BTS’ Jin x Laneige Cream Skin Sells Out Within an Hour of Release in the Philippines

On October 10, BTS member Jin’s collaboration with Laneige, the Cream Skin, reportedly sold out in the Philippines just one hour after its debut. Jin was recently appointed as the brand ambassador for the renowned Korean beauty brand earlier this month.

This exciting news thrilled Jin’s fanbase, who took to social media to express their admiration for him. One user on X remarked:

“JIN IS THE MOST POWERFUL AMBASSADOR!”

A wave of reactions poured in from fans of the BTS star. While some described Kim Seokjin, or Jin, as ‘incredible,’ others conveyed their excitement about securing their Jin x Laneige items before they vanished from the shelves.

“It’s amazing to see it SOLD OUT on both platforms!” – wrote a fan.

“I’m so happy I managed to purchase it before it sold out!!!! THE JINIUS OF CREAM WeIN” – expressed a buyer.

“Seokjin is just amazing” – noted an admirer.

Many fans anticipated this success for Jin, with one enthusiast dubbing it ‘Kim SEOKJIN’s Impact.’

“As expected, JIN” – shared an X user.

“It has SOLD OUT at Laneige’s Philippines store. Kim SEOKJIN’s Impact!!!” – another fan remarked on X.

“I managed to order it on Shopee last night.” – shared another shopper.

BTS’ Jin Appointed as Laneige’s Ambassador in October 2024

On September 27, Laneige unveiled a teaser on their official X account for their new global ambassador, keeping Jin’s identity under wraps. He was officially introduced as Laneige’s first male global ambassador on October 1.

The beauty brand confirmed Jin’s appointment with a video announcement on their verified X account.

In a statement reported by WWD, the K-pop star expressed his thoughts on the partnership:

“I am genuinely excited to serve as a brand ambassador for a company cherished by individuals worldwide. I can’t wait to embark on my beauty journey with Laneige and reveal what we have planned.”

According to Star News on October 2, the Laneige Cream Skin 2-in-1 toner and moisturizer, highlighted by BTS’ Jin, topped sales charts among all age groups in the Olive Young retail chain.

Olive Young is celebrated as Korea’s leading drugstore franchise.

On October 10, the Korean news outlet Naver referred to Jin as the “God of Beauty,”acknowledging his significant influence on the brand’s popularity and sales. The product reportedly held the title of best-selling skincare item in the U.S. for a week and quickly sold out globally.

The solo artist was discharged from the military on June 12, 2024, and shortly after, he was named the inaugural global ambassador for the prestigious French jewelry brand FRED in July. Furthermore, in August 2024, he was announced as the worldwide ambassador for the Italian fashion label Gucci.

Jin has secured collaborations with three luxury brands within three months post-military service, the latest being Laneige.

Source