“The Most Challenging Ad Recently” FedEx’s New Ad Feels Like a Standalone Mini-Series

If advertisements consistently captivated audiences like this one, the notion of hitting the skip button might become a thing of the past.

A recent FedEx advertisement turns its real-life courier, Matt, into a whimsical hero engaged in a battle against a rattlesnake. Featured in the ‘Tall Tales of Deliveries’ series, this 30-second story showcases Matt’s determination as he navigates dangers to ensure the safe delivery of a package. In a creative twist, Matt employs a tape holder as his weapon, showcasing his grit and unique problem-solving skills, rivaling the most exhilarating wildlife documentaries.

In a light-hearted moment during the ad, he humorously questions, “You don’t own a pet snake, do you?” This clever line, combined with impressive animation and storytelling, has garnered admiration from viewers, setting the advertisement apart in a landscape often dominated by ads that prompt viewers to skip.

The response on social media has been overwhelmingly positive, with many users on Twitter expressing their enthusiasm. As one commenter noted, “FedEx just dropped the hardest ad I’ve seen in a while.” Others drew comparisons to the beloved animated film Spider-Man: Across the Spider-Verse, recognizing the ad’s vibrant and inventive art style. However, some viewers admitted a twinge of frustration, with one tweet mentioning they “almost” forgave FedEx for delays, highlighting how captivating storytelling can affect perceptions of brand performance.

Are There More Ads Like This?

FedEx is not stopping with just this one tale. The company has rolled out additional animated shorts on their official website, although they may not be as prevalent on social media. Each ad features whimsical stories based on “inspired by true events,” effectively resonating with viewers while maintaining the Spider-Verse animation style. From narrations focusing on saving weddings to preserving vintage Elvis records, FedEx’s creative approach to storytelling offers an enjoyable glimpse into the unpredictable world of deliveries.

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