The Biggest Issue Facing Pokemon TCG: The Challenge of Starting From Scratch

The current surge in interest surrounding the Pokémon Trading Card Game (TCG) is reminiscent of the shortages experienced during the pandemic. This month saw the launch of Prismatic Evolutions, a special set centered around Eevee and its various evolutions. Unlike standard sets available in individual booster packs, Prismatic Evolutions is exclusively sold through specially packaged boxes. Unfortunately, the overwhelming demand has resulted in immediate shortages upon release, prompting some retailers to express concerns about stocking these items.

The situation echoes the supply chain disruptions first observed during the pandemic, where a wave of buzz—fueled by celebrity endorsements and increased disposable income from government stimulus—ignited significant interest in the Pokémon TCG and similar collectible card games. Scalpers capitalized on this frenzy, aggressively purchasing stock to resell at inflated prices, contributing to widespread availability issues. Although The Pokémon Company increased print runs to mitigate these shortages, the recent release of Prismatic Evolutions has reignited these challenges within the community.

The Frantic Demand for Prismatic Evolutions

Why Special Sets Are Costly for Retailers

There are two significant factors driving the high interest in Prismatic Evolutions. Firstly, Eevee-themed sets have a proven track record of performing well on the secondary market. For instance, similar demand for the Eevee-centric Evolving Skies set a few years ago saw collectors vying for rare cards like the Moonbreon, which fetched prices exceeding a thousand dollars on platforms like eBay. In the initial days following its launch, some cards from Prismatic Evolutions were already selling for hundreds, mirroring the value of prestigious cards from prior sets.

The second contributing factor pertains to the nature of Prismatic Evolutions’ release strategy. Available only in expensive boxed collections, such as Elite Trainer Boxes, these products represent a larger financial commitment than standard booster packs. Retailers face a dilemma: they may invest approximately $100 in a complete booster box, stocking up to 36 customers, but the same amount only allows for around three Elite Trainer Boxes, which limits accessibility.

As a result, not all special sets will generate the same level of interest as Prismatic Evolutions. Retailers must evaluate whether to secure additional inventory based on previous sales or the current high demand. Compounding the issue, increased orders led to allocations where many retailers received only a fraction of their requests, often leaving them unable to fulfill pre-orders.

The Scalping Dilemma in Pokémon TCG

How Scalpers Disrupt the Market

Compounding the challenges faced by collectors, the issue of scalpers has reemerged with the rise in demand for these sets. Much like during the pandemic, scalpers exploit the threshold between high demand and low supply for profit. They employ various strategies to gain an edge over average enthusiasts. Some scalpers utilize automated software to instantly purchase online stock, while others use insider knowledge of distribution practices to arrive at stores the moment new inventory is shelved.

Recent viral videos have showcased scalpers swarming retailers, such as Costco, for the newly released Scarlet & Violet – 151 boxed sets—rumored to be the last of the 151 series printed. Such videos not only expose the shocking sight of scalpers competing fiercely against one another but also highlight a grim reality: they have precise information regarding when restocks occur, leaving ordinary collectors at a notable disadvantage.

Optimism for Patient Fans of Prismatic Evolutions

Possible Reprints on the Horizon for Prismatic Evolutions

Looking ahead, a reconsideration of strategy surrounding special sets is necessary. With some retailers forgoing restocking Prismatic Evolutions due to safety concerns and the majority already sold out, the landscape is concerning. Despite efforts by The Pokémon TCG to ramp up production, certain special sets will invariably face shortages because of the greater investment required for proper stock.

In the realm of trading card games, distinct aspects exist—from limited promotional cards to costly “collector booster packs,”which often feature rare items. Crucially, the Pokémon TCG was designed with younger players in mind. Even if many players are adults, explaining to a child why Pokémon cards are so scarce can be challenging. To preserve the integrity of the game, it may be essential for The Pokémon TCG to rethink its approach to special sets, ensuring improved accessibility for all collectors.

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