The Apprentice Movie Review: Strategic PR Timing Ahead of Elections

Since its premiere on October 11, 2024, The Apprentice has generated significant buzz for various reasons. This ‘fictional’ cinematic portrayal explores the early years and career trajectory of Donald J. Trump, primarily set against the backdrop of tumultuous 1970s New York City. The narrative follows a youthful Trump, portrayed by Sebastian Stan, as he maneuvers through the harsh realities of a metropolis on the verge of economic ruin.

At the core of the film lies Trump’s intricate relationship with Roy Cohn, a notorious lawyer famed for his controversial tactics and political connections, represented by Jeremy Strong. Directed by Ali Abbasi and based on a screenplay by Gabriel Sherman, this movie artfully intertwines historical reality with dramatized interpretations, illustrating Trump’s evolution from a real estate developer in Queens to a prominent figure in Manhattan.

The film effectively portrays Trump’s lofty ambitions to rejuvenate and dominate New York’s real estate market, beginning with the rundown Commodore Hotel. As Trump ascends the social and financial ladder, his interactions with powerful figures, dubious transactions, and the temptations of authority profoundly influence his journey.

The Apprentice: Act I – The challenging beginnings in New York

The Apprentice (Image via Scythia Films)

The Apprentice immerses viewers in the gritty, chaotic environment of 1970s New York, vividly portrayed through the lens of director Ali Abbasi. The opening scenes introduce a young Donald Trump, ambitious yet somewhat idealistic, caught up in the daily grind of his family’s real estate business.

Sebastian Stan presents Trump with a blend of resolve and raw ambition as he navigates the deteriorating streets, collecting rent and confronting the stark realities faced by numerous New Yorkers during the city’s financial downfall.

This segment lays a robust groundwork for Trump’s character arc, showcasing his early, almost resourceful efforts to carve out his identity in a city replete with both promise and decay.

The Apprentice: Act II – The relationship with Roy Cohn

The plot pivots dramatically as Trump encounters Roy Cohn, expertly portrayed by Jeremy Strong. This connection serves as the film’s focal point, illustrating how Cohn’s shrewd and ethically ambiguous mentorship shapes Trump’s strategic mindset and persona.

Their relationship is examined through powerful, meticulously crafted dialogue that underscores Cohn’s significant impact on Trump, encompassing everything from clandestine deals to strategic legal counsel. Strong’s rendition of Cohn is captivating, highlighting the lawyer’s infamous ruthlessness and cunning, contrasted with Stan’s evolution into a bolder and more theatrical Trump.

The Apprentice: Act III – Rising power and indulgence

As Trump’s aspirations expand, the film transitions to a more glamorous visual style, reflecting his burgeoning success in the late ’70s and early ’80s. This shift in scenery transitions from the gritty streets of Queens to the lavishness of Manhattan. This portion effectively captures Trump’s evolution into a real estate tycoon, characterized by his high-profile social engagements and the extravagant restoration of the Commodore Hotel.

The movie does not shy away from portraying the excesses of the time or Trump’s personal life, including his tumultuous marriage to Ivana, played by Maria Bakalova, who delivers a compelling performance that captures both allure and complexity.

The Apprentice: Act IV – The emergence of a public figure

The concluding chapter of the film depicts the consolidation of Trump’s empire and his rise as a public figure during the Reagan era. This section adeptly illustrates his command over the media and public relations, culminating in the iconic establishment of Trump Tower.

The movie employs archival footage along with a series of well-orchestrated interviews, highlighting Trump’s talent for self-promotion and the crafting of a public persona that would dominate both the realm of New York real estate and tabloid culture. The climactic moments invite viewers to reflect on the essence of power and ambition, provoking contemplation on the true cost of Trump’s ascent for him and those around him.

The Apprentice is available for streaming on Netflix or Amazon Prime Video.

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