“That’s King Behavior”: ENHYPEN Reigns #1 in MFW SS25 Womenswear Top Influencers, Generating $10.5 Million EMV for Prada

On September 27, ENHYPEN secured the top position on the ‘Top Influencers of Milan Fashion Week Womenswear SS25’ report, compiled by Lefty, an influencer management and marketing firm. According to the data, the K-pop group generated an impressive $10.5 million in Earned Media Value (EMV) along with a 6.21% engagement rate for the luxury brand Prada.

This year, Milan Fashion Week for Spring/Summer 2025 took place from September 17 to September 23. Lefty’s report highlighted Prada as the leading brand, achieving an EMV of $47.9 million through 1,781 social media posts during the event.

Fans celebrated ENHYPEN’s latest milestone, flooding social media with messages of admiration. One user on X expressed their excitement:

“That’s king behavior right there”

Many fans referred to this success as “ENHYPEN’s impact,”urging the fandom to rally behind the group for their upcoming comeback.

“ENHYPEN’S IMPACT. Congratulations Our Prada Vampire boys,”a user on X wrote.

“Now that we’ve made ENHYPEN the top influencers, let’s aim to make them top artists this comeback by getting plenty of music show wins and streaming their songs! Let’s show up for their music like we did for this,” remarked another user on X.

“This clearly shows that when ENGENEs unite, they can achieve remarkable things for ENHYPEN, and artists truly appreciate such support,”noted another fan.

Some fans also suggested that Prada should express gratitude to the boy band for effectively promoting the iconic fashion house. The seven-member group was named global brand ambassador for Prada in June 2023.

“I’m glad they tagged Prada in numerous posts; I hope their engagement rate increases next time,” one user commented on X.

“Prada must be thanking their lucky stars for choosing ENHYPEN as their ambassadors,” another fan remarked.

“Proud is an understatement; they truly hold the power. ENHYPEN is the most hardworking group achieving remarkable success,” praised another admirer.

ENHYPEN Outshines Aespa’s Karina and BTS’ Jin in Lefty’s Latest Report

ENHYPEN topped Lefty’s report, followed closely by Aespa’s Karina and BTS’ Kim Seokjin in the second and third spots, respectively. Karina attended the Prada show, generating $8.38 million EMV along with a 10% engagement rate, while BTS’ Jin created an EMV of $7.89 million and a remarkable 16% engagement for Gucci.

Other K-pop idols included in the ‘Top 10 Influencers of MFW Womenswear SS25′ list were NCT’s Jaehyun, Stray Kids’ I.N., and TWICE’s Momo. NCT’s Jaehyun attended the Prada runway, generating $5 million EMV with an 11% engagement rate. Stray Kids’ I.N. achieved $4.14 million EMV and a 16.5% engagement rate for Bottega Veneta. Lastly, TWICE’s Momo participated in the Onitsuka Tiger show, garnering $3.72 million EMV with an engagement rate of 8.3%.

According to Lefty, the visibility ranking was led by Prada, Gucci, Bottega Veneta, Versace, and Dolce & Gabbana, in that order. It is evident that K-pop idols have played a crucial role in boosting brand awareness and generating excitement.

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