Take-Two Assures Fans Borderlands 4 Will Not Cost $80 Despite Pricing Concerns

The Pricing Landscape of Video Games: A Look at Borderlands 4

The rising cost of video games has sparked significant debate among gamers and industry analysts alike. In recent years, the standard price for major titles has increased to $70, with some publishers now even considering $80 for their flagship releases. Amidst this trend, Take-Two Interactive has made an intriguing announcement regarding its upcoming title, Borderlands 4.

Borderlands 4 Pricing Details

Today, Take-Two and Gearbox confirmed that the pre-orders for Borderlands 4 are officially open. Notably, the standard edition will retail for $69.99, contrasting sharply with other high-profile titles such as Nintendo’s Mario Kart World and Microsoft’s anticipated RPG, The Outer Worlds, which are priced at $79.99. This decision has caught the attention of many in the gaming community.

Insights from Gearbox’s Randy Pitchford

Speculation about Borderlands 4 potentially being priced at $80 originated from comments made by Gearbox’s Randy Pitchford. Back in May, he responded to a question about the possibility of an $80 price tag with a candid reply, emphasizing that the pricing decision was not solely his. He remarked,

If you’re a real fan, you’ll find a way to make it happen.

Edition Options and Launch Information

Borderlands 4 is set to launch on September 12, 2025, and gamers can look forward to various purchasing options. Alongside the standard edition, a Deluxe Edition priced at $99.99 and a Super Deluxe Edition for $129.99 will be available. These higher tiers offer additional cosmetic customizations and access to unannounced downloadable content (DLC) after the game’s release, providing fans with enhanced gaming experiences.

Platform Availability

The game will be accessible on multiple platforms, including PC via Steam and the Epic Games Store, Xbox Series X|S, and PlayStation 5. Additionally, a release for the upcoming Nintendo Switch 2 is anticipated later in 2025, promising to extend the game’s reach to a broader audience.

As the gaming industry evolves, the pricing strategies employed by publishers will continue to shape the experience for players around the world. For now, Borderlands 4 maintains a more traditional pricing model, likely appealing to long-time fans and newcomers alike.

Source & Images