Sales & Marketing

Growing a business may take time, but there are a few things you can do to scale your company more quickly. Calculating the growth rates

Closing the deal is the most important part of the sales cycle, especially since so much time and effort goes into nurturing leads. Recognize the

Smartphone apps only need about 70 users to collect hundreds of thousands of data points during a two-week period. Despite concerns about data privacy, many

Most U.S. consumers have smartphones, making mobile communications a reliable way to reach them. Mobile marketing can include SMS messaging, push notifications, location-based advertising, in-app

Customer loyalty can help businesses cultivate repeat business and establish a base of customers they can rely on month after month, year after year. Repeat

A call to action, or CTA, is a short prompt for a user to take an action desirable to your business, such as signing up

Consumers only trust companies with which they have consistently positive experiences, or those who proactively resolve issues should they have a complaint. The way you

Negative reviews, while discouraging, can be used as leverage to better your business, highlight positives and build customer satisfaction. Always respond to every review with

A great visual brand is consistent, emotive and based on an understanding of your target audience. It’s also a great marketing tool. Common mistakes to

Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM