Sales & Marketing

Most U.S. consumers have smartphones, making mobile communications a reliable way to reach them. Mobile marketing can include SMS messaging, push notifications, location-based advertising, in-app

Customer loyalty can help businesses cultivate repeat business and establish a base of customers they can rely on month after month, year after year. Repeat

A call to action, or CTA, is a short prompt for a user to take an action desirable to your business, such as signing up

Consumers only trust companies with which they have consistently positive experiences, or those who proactively resolve issues should they have a complaint. The way you

Negative reviews, while discouraging, can be used as leverage to better your business, highlight positives and build customer satisfaction. Always respond to every review with

A great visual brand is consistent, emotive and based on an understanding of your target audience. It’s also a great marketing tool. Common mistakes to

Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM

Retail is undergoing a massive technological remaking, and that trend will continue this year. Consumer data protection remains a major concern for retailers, especially in

Blogging regularly is a low-cost marketing strategy that’s especially important for improving your search engine rankings and generating online leads. To improve your business blog,

The most important aspect of sales is a strong sales plan that you can continuously improve. To be an effective team leader, build relationships with

Many celebrities have access to a niche target audience you’re looking to reach. Having a celebrity promote your product is a great way to get

When scanned, QR codes send consumers to specific online information about products or services. QR code usage has exploded since 2020 when the pandemic necessitated

Coupons can drive new traffic and customers, thereby helping to boost sales and revenue. Businesses should offer coupons in ways that will foster long-term customers.

With text message marketing, you can reach your audience in real time. Text messages have a higher open rate than emails. You can leverage SMS

Managing customer relationships is a critical element of building a successful business. Small businesses with strong customer relationships will see repeat business and improved word

Your brand is the identity you present to the marketplace, encompassing your business’s purpose, personality and character. Your brand must quickly and precisely define who

Use your business marketing strategy to reach customers who might not otherwise know about your products and services. This is highly important — most customers

Customer engagement refers to the level of enthusiasm your business generates among its customers. Customer engagement is critical for driving repeat business and maintaining a

Digital marketing is core to many businesses’ strategies, and the technology that supports these efforts is continually evolving. Some existing trends will continue, including the

CRM analytics gives you insights about your customers and how well your sales and customer service teams are reaching them. CRM analytics helps you monitor

A text or SMS survey is a fast and cost-efficient way to get feedback from consumers. You can conduct multiple types of surveys via SMS,

Customer relationship management metrics help companies more accurately measure their progress toward achieving their ultimate goals as a business. Part of deciding what metrics are

Text message spam includes texts designed to sell consumers unwanted products or to steal their personal information. Sending spam text messages can damage your business’s

When you’re expanding your market base, it’s important to thoroughly research your new and existing target audience. Research businesses already in the new markets you’re

Customer relationship management (CRM) is essential to sales, marketing, and customer support. CRM software can help to automate data collection and analysis so your teams

Facial recognition ads change in real time based on the person standing near or in front of them. Facial recognition ads can create a more

Incorporating customer feedback into your business is more important today than previously. One of the biggest advantages of using customer surveys is that you can

April Fools’ Day is a popular day for companies to trick their audiences with fake products or announcements. Social media allows these antics to go

Sending marketing emails starts with obtaining an email service provider, managing your contacts, and learning which types of marketing emails to send. Next, get permission

Contact management is the process of storing and tracking data on customers and leads. In addition to providing quick access to customer data, investing in

Building your own website is an important facet of growing and marketing your handmade business. Stay ahead of the competition by exploring new and unique

A lead source is the channel through which a lead initially discovers your company. Lead sources include social media, search engines, referrals, events and advertisements.

Public relations involves generating media coverage, social posts and in-person engagements for your business. While marketing involves a business directly reaching out to consumers, and

Brand ambassadors are like cheerleaders for your business who represent your company culture to the public. A brand ambassador program can drive sales, boost brand

Big Data is everywhere. Whether it comes from the Web, business applications or deep inside machine logs, Big Data is helping all types of businesses