Sales & Marketing

13 Ways to Grow Your Business Quickly

Growing a business may take time, but there are a few things you can do to scale your company more quickly. Calculating the growth rates

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How to Close the Deal: 10 Sales Strategies

Closing the deal is the most important part of the sales cycle, especially since so much time and effort goes into nurturing leads. Recognize the

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Location-Based Ads: Convenience vs. Privacy

Smartphone apps only need about 70 users to collect hundreds of thousands of data points during a two-week period. Despite concerns about data privacy, many

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6 Mobile Marketing Solutions for Small Businesses

Most U.S. consumers have smartphones, making mobile communications a reliable way to reach them. Mobile marketing can include SMS messaging, push notifications, location-based advertising, in-app

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7 Ways to Build Customer Loyalty

Customer loyalty can help businesses cultivate repeat business and establish a base of customers they can rely on month after month, year after year. Repeat

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4 Ways to Improve Communication With Customers

Consumers only trust companies with which they have consistently positive experiences, or those who proactively resolve issues should they have a complaint. The way you

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CRM vs. Marketing Automation: What’s the Difference?

Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM

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