“Taehyung’s Influence” – Fans Respond to Compose Coffee’s Collaboration with 2024 MAMA Awards Following BTS Member Ambassador Role

Taehyung from BTS is receiving enthusiastic praise from fans for his contributions to Compose Coffee’s recent achievement. The popular South Korean coffee chain has unveiled a partnership with the MAMA Awards, which was officially announced on October 25, 2024, representing a significant advancement for Compose Coffee.

Scheduled to take place at the Dolby Theater in Los Angeles on November 21, the MAMA Awards will also extend to Japan’s Kyocera Dome on November 22 and 23.

Since becoming the brand ambassador for Compose Coffee in December 2023, Taehyung has reportedly driven considerable growth for the company. In a report by L’Officiel Singapore published in January 2024, it was highlighted that the coffee chain’s app saw a surge of over 2.6 million new subscribers after V’s endorsement, significantly enhancing the brand’s visibility and expanding its customer base.

Fans took to various social media platforms to express their excitement, recognizing the K-pop star’s enduring impact on the brand. This includes previous promotional campaigns that featured Taehyung in all 2,400 Compose Coffee locations across South Korea. One fan on X, @mytaetae_m, remarked,

“Omgggggg Taehyung’s impact. Compose coffee everywhere thanks to Taehyungggggg. Guys please let’s win this for the best composerrrr.”

“I hope they distributed all taehyung cupsleeves to the attendees,”one user mentioned on X.

“Taehyung being the face of Compose Coffee opened new opportunities for them. They never sponsored MAMA before,”another fan noted.

Some fans speculated that his status as a prominent composer played a role in this collaboration.

“Imagine the cupsleeves featuring Taehyung being handed out to different fandoms at the event. They can’t escape,”a fan suggested.

“This collaboration certainly gives us more reason to vote for #V! It’s clear that their top composer #V inspired this deal!,”another user added.

Fans emphasized that this collaboration could motivate them to support Taehyung in the upcoming fan-voted categories at the MAMA Awards, encouraging others to cast their votes in acknowledgment of his influence and contributions.

“The partnership between Compose Coffee and the MAMA Awards 2024 should encourage us all to vote for Kim Tae-hyung and give him #1 both this round and overall. This is a significant moment for him as an artist and a brand ambassador!,”a user commented on X.

“Our composer #V is such an inspiration. This is also a timely reminder for us to vote,”added another user.

What to know about BTS’ Taehyung’s role with Compose Coffee and his recent ventures

The announcement led to a 72% spike in Citron Tea sales via the Compose Coffee app within just two days, helping the company gear up for a potential global expansion. The collaboration with Taehyung has fortified Compose Coffee’s presence not just in South Korea but on a global platform.

For those unacquainted, V is currently fulfilling his mandatory military service in South Korea, having enlisted in December 2023 with fellow members RM, Jungkook, and Jimin. Distinctively, V chose to serve in the Special Task Force (SDT), an elite unit celebrated for its rigorous focus on counter-terrorism and advanced operations.

Occasionally, glimpses of him donning the SDT uniform during training sessions or patrols have circulated online, offering a view of his dedication to this challenging role. Recently, he was seen taking a short break to attend a concert by his close friend, IU, in Seoul.

His anticipated discharge date is slated for June 2025.

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