On October 8, 2024, a clip featuring the well-known YouTuber and Twitch streamer Tina Kitten expressing her support for NewJeans amidst a heated controversy began trending across social media, garnering enthusiastic responses from fans online. She criticized the treatment of the group by HYBE, stating:
“It does feel like their company is trying to bury them and make them irrelevant. So it’s a nice f*ck you to the company when they get external support.”
In case you’re unaware, a dispute has arisen between HYBE and Min Hee-jin following HYBE’s announcement of an audit concerning ADOR, which led to Min Hee-jin’s forced resignation as CEO. Min Hee-jin subsequently accused HYBE of plagiarism and violating the creative rights of NewJeans. As a result, she was terminated from her CEO role at ADOR in August.
Following this, the girl group took to guerrilla live-streaming on a now-deleted YouTube channel without ADOR’s permission. They called for the reinstatement of Min Hee-jin as their CEO and alleged mistreatment by HYBE. Tina Kitten’s supportive clip for the group gained traction across various social platforms, leading to an X user tweeting:
“We love to see a pretty girl supporting other pretty girls.”
The fandom has expressed abundant admiration for Tina Kitten, commending her for her vocal support of NewJeans during this turbulent phase. Fans are optimistic that with backing from Bunnies and other non-K-pop supporters, the group can surmount their current challenges and thrive.
“tinza has been a newjeans supporter since omg era, she knows her stuff,”- a fan reacted.
“notice how it’s always the pretty ppl with sane mind and platform support njs kids and not the other way around,”- a fan shared.
“The situation is so obvious that even unrelated ppl feel so outrageous,”- a fan mentioned.
“NewJeans will be okay. No matter how big hybe is, NewJeans have a strong fanbase and people outside that fanbase that support them. It may look like it’s hard to go against company but, time has change and people are being collectively aware of what hybe been doing,”- a fan commented.
The fandom emphasized that even a streamer like Tina Kitten can perceive the challenges faced by NewJeans amid the alleged mistreatment by HYBE. They called upon the K-pop community to acknowledge the difficulties encountered by the girl group.
“tina, i love you so much… i watch you alot with everyone else… and i hope they wont go after you sending threats and giving you hard time after saying this <3 ytta with “they,”- a user reacted.
“THATS MY STREAMER BTW MISS TINAKITTEN YOU GUYS SHOULD TOTALLY TUNE IN TO HER STREAMS,”- a user shared.
“the way even outsiders who aren’t even part of the fandom or kpop community can understand that newjeans are being harassed by HYBE. it’s a shame that some kpop stans still aren’t able to comprehend that,”- a user mentioned.
“Tina supporting newjeans, newjeans and winter supporting 2ne1. Its a good time to be alive,”- a user commented.
About NewJeans
NewJeans is a South Korean K-pop group that was established by ADOR. The ensemble consists of five talented members: Minji, Hyein, Danielle, Haerin, and Hanni. The group debuted with their hit single “Attention”on July 22, 2022, followed by the release of their second single “Hype Boy”on July 23, 2022.
The song “Hype Boy”achieved significant commercial success, securing the number two spot on the domestic Circle Digital Chart. Furthermore, this track made history as the longest-charting song on the Billboard 200 for a K-pop female artist, remaining on the chart for an impressive 42 weeks.
The female group boasts a remarkable discography, including three single albums, two extended plays, five promotional singles, and two additional extended plays. Their notable tracks include “Get Up,””OMG,””How Sweet,””Supernatural,””NJWMX,””Cookie,””Attention,””Hype Boy,””OMG,””Ditto,””Super Shy,””ETA,””How Sweet,””Zero,””Be Who Are You,””Gods,””Our Night is More Beautiful Than Your Day,””Hurt,”among others.
HYBE has declined NewJeans’ request for the reinstatement of Min Hee-jin as CEO of ADOR, citing corporate policy that aims to separate production responsibilities from management roles. However, the company has confirmed that Min Hee-jin will continue her role as a producer for the group’s musical projects and related activities.
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