Sunmi’s Comeback: South Korean Singer Returns with New Single ‘BLUE!’ and Fresh Look After Hiatus

Sunmi Set to Release New Digital Single “BLUE!”on August 26

Sunmi, the acclaimed South Korean artist, is poised to make her much-anticipated musical comeback with the digital single titled “BLUE!”. Scheduled for release on August 26 at 6 PM (KST), this marks her return to the music scene after a 14-month hiatus since her last track, “Balloon in Love, ” which debuted in June 2024, as confirmed by her agency, Abyss Company.

A Bold New Image

This upcoming single not only promises new music but also features a striking visual transformation for Sunmi. In a daring departure from her previous styles, she embraces a rock-inspired aesthetic that has generated significant excitement among fans.

Concept photos, shared from August 18 to August 22, showcase Sunmi’s stunning look including a chic platinum blonde bob, dramatic smoky eye makeup, nude-toned lips, and intricately designed black nail art. Collectively, these elements create a “dark and decadent”vibe that contrasts sharply with her past appearances. Additionally, the title poster released on August 11 captures Sunmi holding a bass guitar, further establishing her status as a “concept master”while hinting at the track’s energetic and instrument-focused sound.

Promotional Activities Leading Up to Release

Promotion for “BLUE!” kicked off with an impressive cinematic comeback trailer on August 7. In this trailer, Sunmi delivers a powerful bass riff, embodying her newly transformed persona. The teaser effectively highlighted her artistic versatility and set an assertive tone for the narrative of the upcoming single.

Following the trailer, an official promotional schedule has been established. This includes a series of concept photos, a music video teaser set to release on August 25, and the full music video premiere coinciding with the single’s official launch on August 26.

Sunmi’s Musical Journey

Sunmi first entered the music industry in 2007 as a member of the popular girl group Wonder Girls under JYP Entertainment. After leaving the group in 2010 to focus on her education, she embarked on a solo career in 2013 with the breakout single “24 Hours.” Over the years, she has garnered a reputation for her unique style, known as “Sunmi-pop, ” featuring hit songs like “Gashina” (2017), “Heroine” (2018), “Tail” (2021), and “Heart Burn” (2022).

Throughout her evolution as an artist, Sunmi has continuously redefined her musical identity, and the imminent release of “BLUE!” is highly awaited. Fans are eager to discover how this new visual concept and sound will build upon her already impressive legacy.

Get Ready for “BLUE!”

Fans can now pre-save and pre-add “BLUE!” to their playlists, ensuring they don’t miss out on this exciting new chapter in Sunmi’s artistic journey.