In 2024, Ubisoft’s highly anticipated Star Wars Outlaws experienced an unexpected downturn in European markets. The game ranked a disappointing 47th in sales throughout the continent, underperforming despite the robust legacy of the Star Wars franchise. Notably, Star Wars Jedi: Survivor, which debuted in 2023, surpassed Outlaws in sales figures despite its earlier release by more than a year.
This disappointing performance was highlighted by Video Games Chronicle, which reported a challenging commercial environment for Ubisoft. The year 2024 was plagued by failures from other high-profile releases like XDefiant and Skull and Bones. With the former set to close its servers in June 2025 and the latter being branded as a “AAAA”project due to its exorbitant budget, Ubisoft’s formidable financial struggles have only intensified. The association with a globally recognized franchise like Star Wars unfortunately did not bolster sales as expected.
Star Wars Outlaws Struggles to Engage Sci-Fi Enthusiasts
Launch Technical Issues Dishearten Players
Star Wars games have historically fared well commercially and critically, with the recent success of Respawn’s Jedi series being a prime example. However, Outlaws did not replicate this trend. The game was hindered by severe technical drawbacks, including game-breaking bugs and awkward controls, earning a tepid Metacritic user score of 5.3. Despite Ubisoft’s ongoing updates and patches aimed at rectifying these issues, the initial negative reception has left many fans hesitant to return.
While Star Wars Outlaws launched in August 2024, giving it a limited window for sales compared to competitors, other titles released during that time, such as Astro Bot, achieved significantly better sales. This disparity suggests that Outlaws‘s troubles are rooted not merely in timing, but in a growing distrust stemming from its problematic launch.
Outlook: Ubisoft’s Rocky Road Ahead in 2025
Concerns Emerge from Delays to AC Shadows
The repeated delays of Assassin’s Creed Shadows are a clear indication of Ubisoft’s mounting concerns. After three postponements, the latest launch date has been set for March 20, as Reuters reported that Ubisoft hopes to integrate valuable player feedback from previous months into the game. The success of Assassin’s Creed Shadows is critical. A strong launch could signify a positive turning point for Ubisoft, whereas continued underperformances risk deepening the company’s current struggles.
Sources:
Metacritic,
Reuters,
Video Games Chronicle
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