Sony to Conclude PlayStation Stars Loyalty Program

Sony Concludes PlayStation Stars Loyalty Program

Sony has officially announced the impending closure of its PlayStation Stars loyalty program. Beginning today, the program will halt the enrollment of new members, while existing participants will see a cessation of new campaigns or rewards. Earned points will cease to accumulate after July 23, 2025, and any members choosing to exit the program will permanently lose their accumulated points and be ineligible to rejoin.

Reflection on PlayStation Stars Journey

Grace Chen, Vice President of Network Advertising, Loyalty, and Licensed Merchandise at Sony, shared insights in a recent blog post.“At Sony Interactive, we’re always investigating innovative methods to unite our player community, enhancing the gaming experience while fostering lasting relationships, ”she stated.

Chen elaborated on the initial launch of PlayStation Stars three years ago, emphasizing its purpose as a loyalty initiative designed to honor and reward players.“The program provided opportunities to earn rewards through gameplay, including our distinctive Digital Collectibles, which celebrate iconic games and our PlayStation heritage. It has successfully deepened connections with fans globally.”

Learning and Adapting

Chen further noted that the company has gleaned valuable insights since the program’s inception.“By continuously analyzing player engagement with various activities, we recognize the importance of evolving in response to player preferences and industry trends. Consequently, we have resolved to wind down the current version of PlayStation Stars and leverage our findings for future initiatives.”

A Brief History of PlayStation Stars

Launched in 2022, PlayStation Stars initially sparked conversations around its design, with speculation suggesting it was initially conceived as an NFT program. However, as interest in NFTs waned, Sony adapted the initiative to its current format.

Points Redemption Timeline

One of the program’s appealing features was the ability for members to accumulate points, which could translate into tangible rewards, including $25 and $5 credits for the PlayStation Store. Players quickly sought ways to optimize point accumulation, prompting Sony to adjust the reward distribution process to address these tactics. For those with remaining points, redemption will remain available until November 2, 2026.

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