SM Entertainment to Launch New K-Pop Girl Group in 2025

According to a report from E Daily on November 5, 2024, SM Entertainment has announced their intentions to debut a fresh K-pop girl group in the first quarter of 2025. To bolster their artist lineup, the agency is set to implement proactive promotional strategies throughout the last quarter of 2024 and into 2025.

Announcement from Co-CEO Jang Chul-hyuk

Co-CEO Jang Chul-hyuk shared insights in an official statement indicating that the new girl group is part of a broader strategy to introduce new talent while also fostering long-standing artist IPs across generations of K-pop. He emphasized,

“SM is not only building artist IPs that span all generations of K-pop through the debut of new artists that have been loved for a long time but also through the debut of new artists that have continued since last year. We will further solidify our artist lineup through the debut of a new girl group next year.”

Celebrating 30 Years with Special Projects

In addition to the forthcoming girl group, Jang also announced exciting projects planned for SM Entertainment’s 30th anniversary. The company is organizing an array of celebrations, including concerts, album releases, and merchandise activities. Jang invited fans to eagerly await these upcoming events.

Anticipated Events and Releases

As part of the anniversary celebration in early 2025, SM Entertainment is preparing several high-profile projects, such as:

• SMTOWN LIVE concert featuring various artists
• Collaborative performances from the talent roster
• The release of the SMTOWN album
• Mark’s debut studio album from NCT

Furthermore, mini albums from prominent artists, including EXO’s Kai, NCT’s Mark, Red Velvet’s Seulgi, and others, are also on the agenda.

Strategic Expansion with SM 3.0 Roadmap

The formation of this new girl group follows SM Entertainment’s IP expansion roadmap, which aims to introduce innovative intellectual properties. This initiative continues the successful trajectory established by groups like RIZZE and NCT Wish.

The agency is committed to executing full-scale promotions, including a highly anticipated single release.

The Legacy of SM Entertainment

Founded in 1995 by renowned producer Lee Soo-man, SM Entertainment stands as one of South Korea’s largest multinational entertainment companies. The agency encompasses a diverse range of functions, functioning not just as a record label but also as a music production entity, talent agency, concert producer, and music publisher.

Home to a Wealth of Talent

Over the years, SM Entertainment has nurtured an impressive roster of artists, contributing significantly to the global appeal of K-pop. Icons associated with the agency include:

• Good
• Girls’ Generation
• SHINee
• EXO
• NCT
• and many more.

The company also operates several international branches, including SM Japan, SM USA, and a partnership with Thailand’s True Corporation called SM True.

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