Shark Tank Season 16, Episode 3: A Sweet Deal with Doatnut
In the latest episode of Shark Tank, which aired on November 1, 2023, entrepreneurs lined up to pitch their innovative products to the panel of investors, known as the “sharks.”Among them was Kimberly J. Aguirre, founder of Doatnut, a brand that specializes in healthy, oat-based donuts. Kimberly emphasized that her donuts are gluten-free, making them a wholesome dessert option for health-conscious consumers.
The Investment Duo: Lori Greiner and Mark Cuban
After grilling Kimberly about her concept, sharks Lori Greiner and Mark Cuban saw potential in Doatnut’s unique offerings and decided to join forces in a partnership. Their interest quickly drew positive feedback from the show’s audience on social media, with fans eager to support the promising brand.
“Doatnut looks delicious! This is intriguing! I hope they have great sales!”said one enthusiastic fan.
“I can’t wait to try Doatnuts! @mcuban and @LoriGreiner will help make this brand expand exponentially!”another fan commented.
“Congratulations, both Lori and Mark—that’s so great! I really want to try these #Doatnuts now,”added another user.
“A donut that’s dairy-free, gluten-free, and only 90 calories? Kimmy’s onto something here. However, it’s a great product without a business plan. Passion needs a plan, especially with sales at just $50K this year,”noted one critical commentator.
Viewer Reactions to Doatnut
The reaction from the audience was overwhelmingly positive, as many praised the product’s appeal and the soundness of its business strategy.
“The product tastes great, good margins, beautiful storefront,”shared an X user.
“Mmm, Doatnuts,”wrote another.
“Doatnut, a healthy donut that’s 90 calories, gluten-free, and dairy-free?? Need them now!!”exclaimed another excited fan.
Inside Doatnut: Crafting a Healthier Snack
During her Shark Tank pitch, Kimberly showcased Doatnut’s storefront, elegantly designed in pink hues that matched the chic branding of her product line. The storefront prominently featured the tagline: “Freshly Milled Oat Groats,”highlighting the nutritious nature of her offerings.
Founded in 2021 in Oceanside, California, Kimberly launched Doatnut with her husband in response to the growing demand for healthier dessert alternatives. Initially named ‘Kimy Gets Skinny Doatnut Shop’, the brand quickly established itself in the health food sector.
Doatnut sources its oats from organic, gluten-free farms in Wyoming, milling them in small batches to maintain their flavor and nutritious profile. The donuts are sweetened naturally with monk fruit, a flavorful ingredient that has garnered popularity.
These wholesome treats contain no preservatives and can be stored conveniently: at room temperature for three days, refrigerated for a week, or frozen for up to three months. Notably, the company offers nationwide shipping, providing access to healthy donuts for fans across the United States.
Valued at $1 million, Doatnut originally sought $100,000 in exchange for a 10% equity stake. After careful consideration, Mark Cuban and Lori Greiner crafted a joint deal that Kimberly accepted, paving the way for the brand’s growth with their mentorship.
For fans eager to catch more episodes of Shark Tank Season 16, tune in every Friday at 8 PM ET on ABC.
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