Seventeen Teams Up with “The Smurfs”for Exciting New Collaboration
On October 23, the dynamic K-pop ensemble known as Seventeen announced an unexpected yet thrilling partnership with the beloved animated series “The Smurfs.”This collaboration is the result of a creative alliance forged between Peyo Company, which manages the Smurfs intellectual property, and two renowned entertainment giants: HYBE and Pledis Entertainment.
Launch Timeline and Fan Excitement
The official debut of this unique project is scheduled for November 2025, setting the stage for significant anticipation among fans of both franchises. The collaboration was first hinted at through a captivating teaser film shared across various social media channels. The promotional video cleverly showcased the silhouettes of iconic Smurfs characters emerging one after the other, accompanied by an instrumental rendition of Seventeen’s hit song, “God of Music.”This choice aligns with two noteworthy anniversaries: the 67th year of the Smurfs franchise and the two-year milestone of “God of Music“from their 11th mini-album, Seventeenth Heaven.
Intriguing Connections and Speculations
Fans have keenly noted the timing of this announcement, as it coincides with the second anniversary of Seventeenth Heaven. This correlation has sparked intriguing speculations regarding potential creative content that ties back to this album cycle.
The Resurgence of “The Smurfs”Franchise
The popularity of the Smurfs has seen a remarkable resurgence in recent years, particularly following the global release of the animated film “Smurfs“featuring Rihanna as Smurfette, which premiered in the summer of 2025 through Paramount Pictures. This film is now accessible on multiple platforms, including Paramount+, digital streaming services, and various other outlets. It features a star-studded cast that includes James Corden, Nick Offerman, Amy Sedaris, Sandra Oh, Kurt Russell, and John Goodman.
Who is Seventeen?
Comprising talented members S. Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The 8, Mingyu, DK, Seungkwan, Vernon, and Dino, Seventeen has become a formidable presence in the global music landscape. The group organizes itself into three distinct units—hip-hop, vocal, and performance—allowing each member to showcase their specialized skills while maintaining a strong collective identity.
A Broader Trend in K-pop
This collaboration is indicative of a broader trend in the K-pop industry, where groups are increasingly seeking international brand partnerships and cross-cultural collaborations. While many specifics about the Seventeen and Smurfs project remain under wraps, fans can expect a comprehensive update to be released in November. Coinciding with these events, Seventeen is also preparing to unveil their highly anticipated 10-year anniversary documentary series titled “Seventeen: Our Chapter, ”set to premiere on Disney+ on November 7. This exciting array of activities underscores a vibrant promotional period for the group.
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