Seoul Fashion Week 2026 Spring/Summer Edition Kicks Off at Deoksu Palace
Marking a notable shift from its traditional venue at the Dongdaemun Design Plaza (DDP), the 2026 Spring/Summer edition of Seoul Fashion Week commenced on Monday against the stunning backdrop of Deoksu Palace, situated in central Seoul. This change in venue underscores a captivating fusion of South Korea’s historical charm with contemporary fashion, a theme that resonated throughout the event.
Star-Studded Attendance and High Energy on the Runway
Even a brief 30-minute rain delay could not dampen the enthusiasm at Andersson Bell’s runway show, which was a highlight of the opening day. The event enjoyed a packed audience featuring prominent K-pop figures including Gaeul from IVE, Hueningkai from Tomorrow X Together, and duo Ian and Jiwoo from Hearts2Hearts. Other attendees included well-known personalities such as Card’s Jeon Ji-woo, singers Hyorin and Lee Jin-hyuk, comedian Lee Eun-ji, and actors Lee Chun-hee and Jeon Hye-jin, as reported by the Maeil Business Newspaper.
Andersson Bell’s Innovative Collection
The spotlight was firmly on Andersson Bell as they showcased their Spring/Summer 2026 collection themed “Soft Clash.”Drawing creative inspiration from the vivid works of abstract painter Mark Rothko and the distinct styles of 1990s music icons PJ Harvey and Jarvis Cocker, the collection aimed to delve into the interplay of contrasting elements to create a harmonious design narrative.
Celebrating 25 Years of Fashion Innovation
Organized by the Seoul Metropolitan Government, this year’s Fashion Week not only signifies the launch of a new season but also celebrates its 25th anniversary. City officials emphasized that the event serves as a vibrant platform to showcase K-fashion, which seamlessly intertwines youth, dynamic energy, cutting-edge technology, and artistic expression, all within a setting that highlights the vivid allure of Seoul.
A Diverse Range of Venues and Participation
The festivities extend until Sunday, with shows and innovative installations taking place at renowned cultural sites including the Oil Tank Culture Park and Heungcheon Temple. A total of 27 domestic designer brands will exhibit their latest works across multiple locations such as DDP, the EQL flagship store in Seongsu-dong, and various independent boutiques. Furthermore, from Thursday to Saturday, a comprehensive trade exhibition featuring 74 brands will occur at DDP, fostering connections with buyers from both the local and international markets.
A Step Toward Cultural Integration in Fashion
The choice of Deoksu Palace as the launch site for this year’s runway events symbolizes Seoul Fashion Week’s commitment to enhancing its cultural presence, marrying Korea’s escalating fashion ambitions with the enduring legacy of its historical identity.
For further insights and images from the event, visit the source.
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