Samsung to Start Mass Production of MacBook Pro OLED Displays in Two Sizes by H2 2026, Launch Linked to Apple Reducing Display Costs

The MacBook Pro series, equipped with mini-LED technology in both 14-inch and 16-inch variants, continues to impress users and critics alike. However, the tech community is buzzing with anticipation for Apple’s transition to OLED technology, which is expected to debut in revamped versions of the MacBook Pro. According to recent reports, Samsung will initiate mass production of OLED panels after the second quarter of 2025. Nonetheless, the rollout of these upgraded displays largely hinges on Apple’s ability to reduce manufacturing costs, as OLED panels typically involve a higher price tag.

Projected OLED Production for the New MacBook Pro Models: Limited Capacity

Insider sources have indicated that the new MacBook Pro models will maintain their popular display sizes of 14 inches and 16 inches. Samsung is set to commence test production in its A6 facility later this year, with hopes of kicking off mass production of these OLED components by the beginning of 2026. However, if Apple cannot negotiate favorable pricing due to high manufacturing costs, the anticipated launch schedule for the MacBook Pro may be subject to change.

Current estimates suggest Samsung’s annual production capacity for OLED displays for the MacBook Pro will range between 2 and 3 million units. Such production figures may provide Apple with a slight advantage in negotiating panel prices. However, it pales in comparison to the leverage Apple enjoys with iPhone displays, which are produced in far greater quantities. Should the launch of the OLED MacBook Pro be postponed, it could also delay the unveiling of the OLED MacBook Air—which was originally planned for 2027 but has now been pushed to 2029.

For Samsung, the focus is not just on producing OLED displays but on achieving a profitable outcome. The Korean tech giant revealed plans in April 2023 to invest approximately 4.1 trillion won into its A6 line by 2026. To turn this endeavor into a lucrative venture, Samsung would need to manufacture around 10 million units annually, indicating a broader strategy to attract various clientele beyond just Apple, ultimately driving transition to this advanced technology.

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