Samsung To Launch Display-Free Smart Glasses and AR Headset in 2026, Setting the Stage for a Tech Showdown with Apple’s Wearables

Samsung is on the verge of making significant strides in wearable technology, with plans for two innovative smart glasses models that cater to different segments of the market. The first model, devoid of a display, will integrate several advanced features such as microphones, speakers, and cameras. This design is set to facilitate audio interactions, video recordings, and incorporate a real-time voice assistant. Industry insiders suggest these smart glasses could launch as early as the end of 2026, indicating Samsung’s aim to appeal to a broad audience.

Samsung’s Ambitious 2026 Launch Positions It Against Apple and Google in Wearables

In addition to the more affordable display-free option, Samsung is collaborating with Google on a display-equipped augmented reality (AR) model. According to Seoul Economic Daily, this advanced device will use micro-LED screens—similar to those found in Apple’s Vision Pro—focusing on delivering superior visual experiences. This partnership suggests that Samsung is setting its sights on competing directly with high-end devices like Apple’s Vision Pro and Meta’s premium Quest headsets, with Google potentially spearheading the software development aspect.

The displayless glasses are not only set to rival Apple’s forthcoming smart glasses but will also enter the competitive landscape occupied by Meta’s stylish Ray-Ban smart glasses, expected to launch later this year. Samsung’s offering promises to include built-in microphones for audio capture, voice command functionalities, and camera features for video recording and AI-driven object recognition. A key advantage of a display-free design is that it will likely yield longer battery life and a lighter, more streamlined experience compared to existing products on the market.

Samsung’s vision for these smart glasses is clear: to provide an accessible and socially acceptable entry point into smart wearable technology. By emphasizing a minimal yet functional design, Samsung aims to attract consumers interested in smart capabilities without the high expense and complexity typically associated with larger augmented reality headsets.

Internally referred to as “Haean, ” this project unfolds alongside Samsung’s development of an advanced AR headset. Analysts predict that the smart glasses market will experience remarkable growth, expanding from $25.35 billion in 2025 to over $1.6 trillion by 2032. This expansion will be driven by advancements in AI, reduced component sizes, and increasing consumer acceptance. Samsung is determined to secure a substantial share of this burgeoning market with both its display-free and AR wearables before competitors can establish their presence.

Conversely, Apple is taking a more calculated approach, focusing on custom silicon designed for ultra-low power consumption, advanced camera processing, and seamless integration with its iPhone ecosystem. Apple’s version of smart glasses is also expected to debut in late 2026, coinciding with Samsung’s rollout. Nevertheless, as developments are subject to company discretion, potential consumers should remain cautious regarding timelines and features.

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