Samsung’s XR Project: A New Era in Mixed Reality
Samsung has been generating buzz around its extended reality (XR) project for some time now. During the launch event for the Galaxy S23 in 2023, the company formally unveiled its collaboration with Google and Qualcomm to develop XR technology. Notably, Qualcomm’s CEO, Cristiano Amon, indicated that Samsung’s upcoming XR device will encompass mixed-reality smart glasses designed to connect seamlessly with smartphones.
Details on the “Infinite”Codename and Upcoming Prototype
Recent reports by Seoul Economic Daily (via Jukanlosreve) have revealed that Samsung’s XR initiative is codenamed “Infinite.”The company aims to debut a prototype of its mixed-reality device in the first half of 2025. This unveiling might align with the anticipated launch of the Galaxy S25 series, set for January 2025 in the United States.
Samsung has decided to launch XR devices in the second half of next year, according to Korean media reports. Specifically, they plan to ship the devices to the market starting from the third quarter of next year, with an estimated quantity of about 50,000 units for the third and…
— Jukanlosreve (@Jukanlosreve) December 9, 2024
Launching in a Competitive Landscape
Confirming earlier insights from Qualcomm, Samsung’s XR device is expected to focus on augmented reality (AR) capabilities. Industry reports suggest that Samsung may roll out these smart glasses in the latter half of next year, potentially distributing between 20,000 and 30,000 units in the third and fourth quarters of 2025. This indicative limited launch points to a cautious entry into the XR sector.
Samsung Joins the Ranks of Major Competitors
This venture marks Samsung’s initial steps into the XR arena, placing it in competition with established players such as Meta and Apple. The market’s response to Apple’s Vision Pro XR headset—plagued by issues such as limited app availability, weight, and high cost—raises questions about what unique innovations Samsung might introduce. An industry expert noted, “We will have to wait and see what kind of innovation Samsung will bring forth in a market that hasn’t fully developed yet.”
As the XR landscape continues to evolve, Samsung’s approach could redefine user engagement and technology integration in augmented reality. Staying informed on these developments will be essential for both consumers and industry stakeholders alike.
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