Samsung Begins Development of Galaxy S26 Plus Amidst Poor Sales of Galaxy S25 Edge, Not Just Due to iPhone 17 Competition

Recent feedback regarding the Galaxy S25 Edge indicates a disheartening trend for Samsung. Although the device showed promise initially, evolving consumer preferences have rendered its sleek, high-priced design less appealing. In light of disappointing sales performance, reports now suggest that Samsung is pivoting towards the development of the Galaxy S26 Plus, which is expected to launch in early 2024, alongside the Galaxy S26 Pro and Galaxy S26 Ultra.

Samsung’s Flagship Launch Strategy for 2024

The upcoming Galaxy S26 Plus, informally dubbed ‘M Plus, ’ has been discussed in multiple reports that have provided insights into Samsung’s strategic overhaul. Initially, Samsung planned a trio of models – Galaxy S26 Pro (M1), Galaxy S26 Edge (M2), and Galaxy S26 Ultra (M3) – but the timing of the M Plus’s introduction has yet to be clarified. Officially released in May, the Galaxy S25 Edge started to experience dwindling sales as early as June.

It appears that the decision to advance the Galaxy S26 Plus’s development may have resulted from an analysis of market dynamics observed by August or September. This indicates a notable dip in demand prior to the unveiling of Apple’s iPhone 17 series. With the base iPhone 17 featuring 256GB storage, a 120Hz ProMotion display, and an attractive starting price of $799 in the U. S., the lingering appeal of the Galaxy S25 Edge diminished as consumers leaned toward models providing superior value.

Market trends provide additional context. Analyst Ming-Chi Kuo of TF International Securities has noted a significant surge in demand for the iPhone 17, particularly in China, leading to a 20% reduction in initial shipments for the Xiaomi 17. This raises important questions about Samsung’s competitive position against Apple, particularly in an environment where even local brands are struggling to make significant market gains.

Insights into Galaxy S25 Edge Sales Performance

During the fourth quarter of 2023, Samsung aimed to produce 300, 000 units of the Galaxy S25 Edge, noticeably lower than the planned output for the Galaxy S25 Plus, which stood at 500, 000 units. Meanwhile, the Galaxy S25 Ultra was projected at an impressive 3.4 million units. The current reports confirm that Samsung is in the process of developing four OLED panels, although it remains to be seen whether the Galaxy S26 Plus will effectively supplant the Galaxy S26 Edge.

Previous reports have highlighted design similarities between the Galaxy S26 Edge and Apple’s iPhone 17 Pro models, hinting at a competitive design evolution. Anticipated upgrades for the S26 lineup include enhancements in battery size and overall device aesthetics when compared to the S25 Edge. Nonetheless, these improvements do not necessarily guarantee high sales volume; history indicates that even superior performance in battery longevity doesn’t always translate to market success when set against a brand powerhouse like Apple.

Our assessment suggests that Samsung may replace the Galaxy S26 Edge with the Galaxy S26 Plus, primarily due to its potential to deliver enhanced value through superior features, such as a greater array of camera options and improved battery life. Do you concur with this analysis or have alternative thoughts? Share your insights in the comments below.

News Source: The Elec

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