Resident Evil 2 Remake Struggles to Reach 10,000 Sales on iOS; New Report Links Price Increase on Apple App Store to Plummeting Purchases

Capcom’s latest efforts to expand the Resident Evil franchise onto the iOS platform with the Resident Evil 2 Remake has unfortunately not met expectations. Despite being initially well-received on multiple platforms in 2019, the iOS iteration has struggled, failing to achieve even 10,000 sales. A closer look reveals a potential misstep in Capcom’s pricing strategy, particularly as many iPhone users might have already experienced the game on other systems.

Sales Performance and Pricing Strategies for Resident Evil 2 Remake

The game’s pricing on launch played a significant role in how it was accepted. Reports indicate that the game was priced at just $10 during the initial month of its release, generating approximately $95,000 in revenue at that lower price. After this promotional period ended, however, a price increase to $40 drastically impacted sales, with only around $7,000 earned in subsequent months. This suggests that fewer than 200 players opted to purchase the game at the inflated price.

According to a report by Mobilegamer, data sourced from the app analytics platform Appmagic highlights that in-app purchases for the game have only slightly exceeded $100,000. This is a concerning figure for a franchise that typically attracts a dedicated fanbase willing to spend.

This experience mirrors the fate of Resident Evil 7 Remake, which similarly failed to achieve significant sales after its release on iOS, barely crossing $30,000. Such patterns indicate a recurring issue with Capcom’s approach to mobile game monetization, particularly for established titles in the series.

The Competitive Landscape for Pricing

Comparatively, gamers can frequently find titles such as Resident Evil 2 Remake available for $40 on platforms like Steam shortly after their launch. Other digital retailers often provide meaningful discounts prior to a game’s iOS release, making the mobile users feel they are overpaying. For Capcom to achieve comparable success on iOS as seen on other platforms, it is imperative to reevaluate its pricing strategy.

In conclusion, the underperformance of Resident Evil 2 Remake on iOS underscores the necessity for prudent pricing and marketing tactics if the company aims to tap into the mobile gaming audience more effectively. Adapting their approach could mean the difference between a hit or a flop in future launches.

News Source: Mobilegamer

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